Stylitics, an innovator in visual merchandising and outfitting solutions, has raised $80 million in Series C financing funded by growth equity firm PSG, while Finlands’ social shopping app, combining gamification and social group buying, Blidz has raised €6 million in seed funding.

Stylitics will use the funds to triple its investment in product and technology, as well as to seek to increase strategic support and advisory for customers with enhanced programme management solutions for product, marketing and merchandising teams. As for Blidz, it will use the funding will be used to accelerate the company’s growth across western markets as well as expand its supply chain and product suite.

Rohan Deuskar, founder and CEO of Stylitics, said: “We believe our customers (and their customers) are going to be delighted by the benefits and capabilities this funding will unlock for them. We’re fortunate to work with some of the best brands and retailers around the world. We don’t take that opportunity lightly. We feel this capital raise and our partnership with the PSG team will enable us to supercharge our product roadmap to help our customers meet their digital transformation goals sooner.”

Stylitics, an innovator in visual merchandising and outfitting solutions, has raised $80 million in Series C financing funded by growth equity firm PSG, while Finlands’ social shopping app, combining gamification and social group buying, Blidz has raised €6 million in seed funding. The fresh capital brings Stylitics’ total funding raised to $100 million.

“Western online shopping is behind the curve on social adoption. Blidz’s goal is to liberate consumers from expensive and boring shopping experiences by letting them leverage their own activity and social networks to get the best value-for-money products anywhere. Western consumers embrace social and gamified solutions. Blidz sees that there is large untapped potential in e-commerce to put our users first and continue building our value-capturing shopping app. Having General Catalyst and Peak on board makes Blidz fully equipped to change western e-commerce as never been seen before,” said Blidz’s co-founder Lasse Diercks.

Fibre2Fashion News Desk (KD)