US Polo Assn, the official brand of the United States Polo Association (USPA), is presenting its vibrant, sporty Spring/Summer Collection 2024 until June 16, 2023, at Pitti Immagine Uomo at the Fortezza da Basso in Florence, Italy. The multi-billion-dollar sports brand is showcasing its collection at booth 25 Cavaniglia in an immersive digital setting that is unlike anything the brand has presented before.

The latest US Polo Assn men’s and women’s collection, unveiled by Incom, evokes the colours and mood of the Mediterranean Sea. Showcasing sun-washed hues, relaxed fits, and artisan materials, the collection remains true to the brand’s sporting roots, the US Polo Assn said in a press release.

US Polo Assn is presenting its Spring/Summer 2024 Collection at Pitti Immagine Uomo in Florence, featuring Mediterranean-inspired designs.
Signature polo shirts and dresses are a highlight, alongside the expanding USPA Life line focused on sustainable materials.
While handbags offer an artisanal touch, shoes combine casual and sporty styles.

The brand’s signature polo shirt is available in a variety of styles. The feminine polo dress makes a comeback, complete with detailed accents like ruffles, embroidery, and eyelet fabrics. The USPA Life line continues to expand, focusing on sustainable materials such as denim and supima cotton.

This season’s handbag collection, presented by Eastlab, offers soft leather designs in warm caramel and vibrant citrus hues. Beach and destination bags boast natural fabrics like canvas, raffia, and straw, achieving an artisanal look. Logos, monograms, and equestrian prints are featured prominently, while shimmering metallics bridge the gap between sporty and elegant.

The Spring/Summer 2024 shoe range, introduced by Bonis, presents an array of new styles, materials, and colours. The collection features a mix of casual and sporty styles, reflecting the brand’s commitment to quality, sport, and authenticity. These designs further underline the brand’s commitment to its sustainable initiative, USPA Life.

EuroTrade’s US Polo Assn Watch & Jewelry Collection showcases sport-inspired, classic American style. The new collection offers a medley of natural gemstones, enamel elements, and coloured crystals, available in a spectrum from pastels to brights, embodying the perfect summer accessories.

Lastly, the brand’s iconic red, white, and blue stripe remains a central theme throughout the Spring/Summer Collection 2024, adorning apparel, shoes, and accessories. It serves as a testament to the brand’s heritage and is featured prominently in store decor and game gear.

Fibre2Fashion News Desk (NB)