CLO Virtual Fashion, South Korea’s 3D garment simulation technology firm, has invested in PixelPool, developer of 3D software solutions for retail. Both companies will provide mutual clients an end-to-end digital fashion experience, starting from the creation of virtual 3D samples to the interactive use of those samples in PixelPool’s SaaS solution, Dtail.

The CLO investment will go towards the continued development of Dtail. Dtail already enables fashion brands to plan, visualise and sell their collections by linking product data to 3D virtual samples and sync those assets to a realistic, customisable virtual environment which elevates the visual merchandising and B2B sales processes. The future of the platform has endless possibilities with richer 3D content and inclusion of artificial intelligence and streaming, the company said in a press release.

“PixelPool provides one of the best 3D fashion experiences through its various products such as virtual showrooms. We are very excited to partner with them to help existing and new clients digitise their processes from end to end. Providing users with a seamless digitised experience is one of CLO’s objectives as a company, and the partnership opens up a world of possibilities in continuing to make that objective a reality,” Simon Kim, chief executive officer of CLO Virtual Fashion said in a statement.

CLO Virtual Fashion, South Korea’s 3D garment simulation technology firm, has invested in PixelPool, developer of 3D software solutions for retail. Both companies will provide mutual clients an end-to-end digital fashion experience, starting from the creation of virtual 3D samples to the interactive use of those samples in PixelPool’s SaaS solution, Dtail.

“For PixelPool, the investment is a strategic win.  The fact that CLO has selected PixelPool as the creator of the most future-proof virtual showroom validates the tremendous work we have done to create a platform indicative of the future of fashion,” Maarten van Dooren, founder and CEO of PixelPool said.

Fibre2Fashion News Desk (GK)