Home Marketing Rado Keeps A Legacy Intact, As Its Timekeepers Evolve With The Passage Of Time

Rado Keeps A Legacy Intact, As Its Timekeepers Evolve With The Passage Of Time

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Rado Keeps A Legacy Intact, As Its Timekeepers Evolve With The Passage Of Time

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Millennia have passed since a stone dial first captured the sun’s light to keep track of the passage of time, and today technology has reached such a point where wrist watches powered by solar energy are equipped to tell human beings how days and years have changed their body. Among different roles they’ve played in human civilization, watches have also been precious heirlooms, reminding generations of their past and preparing them for the future.

But one aspect of life in sync with the clock ticking in tandem with Earth’s revolution, is change which is an inseparable part of the process called evolution. Even as timekeepers are now meant for multitasking, timeless brands like Rado have embraced changing aesthetics to remain timeless, while holding on to a tradition of excellence.

Connecting the world to the future

Keeping craft intact, watchmakers are now creating timepieces which can keep up with fast-changing trends, which call for comfort and wellbeing, along with style. At the same time, traditional players aren’t far behind when it comes to integration of research into their intricate watches that preserve heritage while embracing futuristic designs.

Among them Rado has been stepping forward for decades with innovation including high-tech ceramic, which is lightweight and is durable enough to withstand wear and tear. The hypoallergenic material’s ability to adjust according to body temperature, enables it to protect your skin.

Style statement for every era

By replacing the giant clocks, wrist-watches had transcended their role as timekeepers centuries back, since they became status symbols crafted out of precious metals and embedded with sparkling gems. The heavy yet spectacular timepieces were passed down generations, as people used to painstakingly preserve shimmering bands and leather straps that faded away with time.

But Rado changed all of that with its innovative ceramic, which is strengthened by a crystalline molecular structure to fortify watches against scratches, so that they maintain a smooth appearance. As eye-catching as any heavy metal, the light-weight material can adapt to many shades, and goes with every look.

In an age when watches have become a popular gifting item, and a piece of jewellery, Rado’s edgy, high-tech ceramic time-pieces prove that all that glitters doesn’t have to be gold. Now, the reliable brand has raised the bar with its Captain Cook collection, carved out of iconic high-tech ceramic material, which provides durability for the gift to withstand the test of time.

An accessory for every occasion

Although watches are now available in different looks ranging from the sporty to outright flashy wristbands, most can never replace a suave, majestic wristwatch for special occasions. Rado’s Captain Cook high tech ceramic collection may exude a bold aesthetic, but its models are light-weight and can adjust with the body’s temperature, in order to make sure that your skin remains shielded from adverse effects.

With shades like inaugural black, pure white, chocolate brown and gleaming plasma, coated with a glossy finish, Rado’s high-tech ceramic collection can fuse into any setting. The Captain Cook High Tech Ceramic collection comes with added panache, since the models are upgraded with a 43mm high-tech ceramic monobloc case.

This feature is combined with a SS bezel, that blends in with two models which come in black ceramic, that is embellished by rose gold and steel highlights. On the other hand, a sportier version jazzes with a rubber strap.

But the highlight is the model that is forged from extra strong plasma high tech ceramic, which is created by blasting sintered bits of ceramic in an oven at 20,000 degrees Celsius. At a high temperature, it changes shades to metallic grey, hence combining the benefits of ceramic with the bold texture.

The versatility of this product combined by the signature aura that each model emanates, also makes Rado’s high-tech ceramic collection an ideal gifting option for our trend-driven world.

Performance powerhouse encased within a light exterior

Just as the delicate looking body of Rado’s high-tech ceramic collection is unexpectedly immune to scratches and the adverse impact of time, its internal mechanism is also tailored to surprise. The collection comes with Nivachron Hairspring, which makes sure that magnetic fields don’t slow down or disrupt the performance of these timekeepers.

Usually a mechanical watch exposed to magnetic fields, tends to lose its accuracy to keep track of time in the longer run. But Nivachron is an alloy born out of titanium, and shows resistance to magnetic fields, making Rado’s watches reliable and timeless.

Thanks to this feature, Rado’s Captain Cook high tech ceramic – add collection promises to deliver the same reliability and make sure you remain on schedule for important appointments as well as special occasions for years to come.

With hypoallergenic properties, the high-tech ceramic material protects the skin from irritation or possible infections, keeping it as flawless as the watch itself. This weather resistant exterior is backed by an 80 hour power reserve to ensure glitch-free performance, for a watch which features 300 metre water resistance.

Gifting one of these to loved ones is a way to ensure that they’ll be there when it matters, and won’t miss out on moments that’ll be etched in time as memories.

By using innovation to make sure precious watches remain flawless and keep track of every minute and second accurately no matter what condition they face, Rado’s high-tech ceramic collection keeps tradition alive, by making these accessories timeless.

Take a look at the most iconic collection of Swiss-Made timepieces by Rado here.

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