Instagram Is Set To Take On TikTok By Pushing Video Content In 2022


The Meta-owned Instagram is going to compete with TikTok by doubling the video content by 2022.

Recently, Instagram Head Adam Mosseri posted a video on Twitter that describes some plans and strategies that the company will be working on the next year with respect to video content and safety controls.

“Consolidate all of our video products around Reels and continue to grow that product,” he said.

SEE ALSO: How To Disable Instagram Embeds (And Why You Should)

Besides high promotion, the social media platform also working on different ways for content creators to monetize their work.

Coming to the safety front, Adam shares that Instagram users have to control over how their feed should be curated and how the app affects their mental health. He also mentioned that they are implementing various features like hiding counts, sensitive content controls, and hidden words in messaging.

“We think it’s important that people understand how Instagram works if they’re going to shape it into what they want or what’s best for them,” he further added.

Nevertheless, Instagram combined feed videos and IGTV videos into a single video called Instagram video. Also, the video posted on the feed can be up to 60 minutes long.

Following the massive success of TikTok, Instagram is looking to capitalize on the trend and compete with its competitors.

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