Earth Day Round Up: Global brands announce sustainability initiatives

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This Earth Day, Canopy announced that eight new fashion companies joined the CanopyStyle initiative to keep ancient and endangered forests out of the viscose supply chain and help conserve the world’s most vital forests, biodiversity, and climate. The brands include Shein, Hanky Panky, ocean+main, River Island, AllSaints, Kmart Australia and Boody.

American brand Guess launched its in-store customer recycling programme in partnership with Homeboy Recycling, a certified social enterprise during the Earth Month. The Guess recycling programme is available to customers at all Guess, Guess Factory, Accessories and Marciano stores across the US. Customers can bring in 5+ clothing items of any brand to any Guess store and receive a 15 per cent discount on their next full-priced qualifying purchase. Items will then be sent to Homeboy Recycling to be sorted and processed for repair and resale, upcycling and recycling, the two companies said in a media release.

Germany’s fashion brand Hugo Boss is set to launch a premium resale platform in the third quarter of 2022 for pre-owned items. Hugo Boss Pre-Loved will offer a curated assortment of clothing that has been traded in by existing customers. The initiative supports the brand’s wide-ranging sustainability efforts as part of its Claim 5 strategy.

This Earth Day, Canopy announced that eight new fashion companies joined the CanopyStyle initiative to keep ancient and endangered forests out of the viscose supply chain and help conserve the world’s most vital forests, biodiversity, and climate. The brands include Shein, Hanky Panky, ocean+main, River Island, AllSaints, Kmart Australia and Boody.

British online fashion retailer ASOS announced its Fashion with Integrity (FWI) 2030 programme, laying out a comprehensive plan to achieve a new set of stretching ESG goals by 2030. Under the plan, which includes a commitment to achieve Net Zero across the full value chain by 2030, ASOS will continue its journey towards becoming a truly global retailer in a responsible and sustainable way.

TJX Companies, the off-price apparel and home fashions retailer in the US and worldwide, also announced its plans to expand environmental goals as part of its ongoing environmental sustainability strategy. It aims to achieve net zero greenhouse gas (GHG) emissions in its operations by 2040 and source 100 per cent renewable energy in its operations by 2030.

Fibre2Fashion News Desk (KD)





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