Danish retailer Bestseller introduces Circular Design Guide

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Denmark-based fashion company Bestseller has introduced its Circular Design Guide – a guide for all designers and product developers across brands on how to create a circular garment. For all upcoming circular collections, Bestseller’s designers and product developers will use the new guide as their decisions are critical for making garments circular.

With an ambition of becoming Circular by Design, it is the company’s belief that designing for circularity will be a central pillar in a more sustainable future for the fashion industry, Bestseller said in a media release.

For Bestseller, this means considering all decisions made at each stage of the value cycle – from raw materials and production, to use and recycling. All decisions taken by designers and product developers are critical for how a garment can become circular, as each decision impacts all other phases positively or negatively.

Denmark-based fashion company Bestseller has introduced its Circular Design Guide – a guide for all designers and product developers across brands on how to create a circular garment. For all upcoming circular collections, Bestseller’s designers and product developers will use the new guide as their decisions are critical for making garments circular.

Fibre2Fashion News Desk (KD)



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