Blakeslee brings broad expertise in the apparel retail and wholesale industries, holding roles across marketing, sales, product portfolio management, operations, and supply chain, serving most recently as president of sister companies Alo Yoga and Bella+Canvas since 2017. In that time, Alo Yoga grew to over $1 billion in sales in 2022, nearly doubling its year-over-year growth, Gap Inc said in a media release.

Chris Blakeslee is set to become the new president and CEO of Athleta, a nearly $1.5 billion women’s active and lifestyle brand under Gap Inc, effective August 7.
With broad expertise across various domains in apparel retail, Blakeslee has most recently served as president of Alo Yoga and Bella+Canvas since 2017, where he contributed to Alo Yoga’s growth.

“A true brand champion, Chris is known for driving results in high-growth businesses through the blend of creativity and operational rigor,” said Bob Martin, executive chairman and interim CEO, Gap Inc. “Chris is a strong, decisive leader and proven business driver across multiple industries, including active apparel and wellness—one of the fastest and most aspirational retail sectors—making him well suited to guide Athleta into long-term, sustainable growth rooted in delivering high-quality performance product and a rich omni shopping experience.”

“I’m thrilled to join the Gap Inc team and to lead Athleta – a brand I’ve long admired. I see incredible runway for the brand to capitalise on its unique, purpose-led positioning and performance product innovation, leveraging its assets across marketing, stores, product and community to deliver consistent growth,” said Blakeslee.

Blakeslee joins a strong and dedicated Athleta leadership team, including chief creative officer, Julia Leach, who was appointed in May to clearly and consistently articulate the brand voice and vision across all its touch points.

Fibre2Fashion News Desk (KD)