MIRUM, a plant-based material by American firm Natural Fiber Welding, has stepped into the footwear industry this week, making its international debut with two product launches with global footwear company Camper and Swedish fashion brand H&M. MIRUM is a high-performance solution for designers and brands looking to shrink their footprint.

Camper released the Runner K21 made with MIRUM in both black and white styles for men and women, NFW said in a blog on its website.

“From our home in Mallorca, we witness the irreparable damage that plastic pollution has on our seas, marine life, and ecosystems. By seeking out plastic-free materials like MIRUM, we aim to reduce plastic waste by shrinking our reliance on unsustainable synthetics,” Camper shared on its website.

MIRUM, a plant-based material by American firm Natural Fiber Welding, has stepped into the footwear industry this week, making its international debut with two product launches with global footwear company Camper and Swedish fashion brand H&M. MIRUM is a high-performance solution for designers and brands looking to shrink their footprint.

H&M’s upcoming Cherish Waste collection will feature both a MIRUM heel and bracelet. It is the latest addition in H&M’s Innovation Stories, a series of exclusive collections dedicated to promoting pioneering new materials, technologies, and processes. The collection will be available worldwide in selected stores and online starting April 21.

“NFW’s patented technology sets MIRUM apart in the burgeoning next-gen material space as the only solution that’s truly natural and truly circular. A categorically new leather-like material, MIRUM is proudly produced with 100 per cent all natural ingredients,” NFW said.

Fibre2Fashion News Desk (KD)