Inside Distinctive Assets GRAMMY® Presenter & Performer Gift Bags


    (credit: Distinctive Assets)

    Continuing its long-standing partnership with the Recording Academy®, Distinctive Assets will produce the one and only official GRAMMY® Gift Lounge as well as the show’s legendary Presenter & Performer Gift Bags for Music’s Biggest Night®. The LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, this year focuses on diversity, equity, inclusion and philanthropy. 

    “We are proud to continue a tradition of making our gift endeavor as inclusive as possible, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large,” says Distinctive Assets founder Lash Fary.

    (credit: Distinctive Assets)

    This Sunday April 3, 2022 at the MGM Grand Garden Arena in Las Vegas, the incredible talent list which includes: Billie Eilish, Brandi Carlile, Brothers Osborne, BTS, Lil Nas X, Foo Fighters, H.E.R. and others will allow to relax in this year’s Gift Lounge is presented by Miage Skincare and hosted by Topgolf Las Vegas. Open to presenters and performers during three full days of rehearsals the #GRAMMYGiftLounge will feature a ground-breaking augmented reality experience from M Entertainment Works (MEW) and a deluxe 5-piece collection of Miage’s waterless micro-molecule transformative formulas.

    Rounding out the lounge gifting experience includes these other items as well:

    Ceek VR Metaverse virtual reality headsets

    Coma Toes chic lounge slippers from 

    Grossé Japan museum-quality award-winning jewelry from

    PETA x Newton Running cruelty-free vegan running shoes 

    Four Rose Jewelry Boxes featuring Rose Box NYC luxury long-lasting real roses

    Skinny Sbu Socks – Africa’s #1 premium sock brand

    VIP experience at one of two all new Topgolf venues in the Los Angeles area

    TurboFlex Eyewear with patented 360° rotating hinges

    WowWee’s My Squishy Littles along with not yet-released innovations in play

    (credit: Distinctive Assets)

    “Despite challenging world events and significant logistical changes, we are excited to once again be creating amazing GRAMMY gift magic,” says Fary. And speaking to the gift magic, on top of the experiences and gifts at the lounge, the preassembled GRAMMY Gift Bag features items from 52 companies, with each expertly curated by Fary and his team. The full list can be seen below:

    Dr. Konstantin Vasyukevich – $10,000 of treatments and rejuvenation procedures

    Art Lipo Plastic Surgery – Celebrity Arms™ Sculpting with Dr. Thomas Su

    Kokomo Restaurant – tasting experience for two

    Philips Norelco – Multigroom 7000 is the all-in-one system

    Sonicare – Philips One by Sonicare

    Lynn & Liana Designs– Acacia baguette board

    Nutrifit – ten courses of fully prepared, ready-to-enjoy meals created by Michelin star Executive Sous Chef, Oscar Gonzales, and Executive Chef and Founder Jackie Keller

    Oxygentix – year’s supply of the award-winning breathable makeup foundation 

    Signed By McFly – Planet Naraj Trucker Hat from Black-owned fashion label 

    T2 Tea – four of its best tea tools and accessories: Hammered Teaspoon Rose Gold, Stainless Steel Flask Aqua, Tea Maker Smokey Blue and Merriest Infuser Aqua

    Word Lyfe Apparel – Humble Bougie t-shirts

    Opopop – flavor wrapped popcorn kernels

    BYROE – bitter green essence toner, fig renewal oil and tofu gel cream

    BathSlut – ‘Have a Little Taste’ sample kit of five luxuriously fragranced bubble baths

    British M – hydrate hair butter

    (credit: Distinctive Assets)

    Canidae – sustainable dog food

    Casper – snooze wear blanket robe

    The Chai Box – small batch chai gift set

    COLAB – extreme volume dry shampoo and volume-boosting formula

    Color Street – nail strip 

    Courtney Racquel Jewelry – $150 gift card for online redemption

    C60 – Purple Power

    Elixinol – sleep rapid rest CBD liposome

    Euka – happy aromatherapy roller

    Exploding Kittens – Throw Throw Avocado and Exploding Minions games

    For Every Type – smooth & hold styling mousse and revitalizing hair & scalp oil

    Frontera Wines – special 64th edition Frontera Wine cabernet sauvignon

    Gorgeouses27 – shirts and coffee cups

    The Green Garmento – a ‘flipping’ cool reusable laundry bag

    Grey Goose Vodka – Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary

    Hotel Chocolat – Everything H-box

    JAYDE Home Essentials – Spot Away, the ultimate natural spot remover

    Karma Nuts – signature wrapped cashews

    Love Sun Body – glow natural tinted mineral sunscreen

    Manda Fermentation of Japan – Manda Wellness Superfood™

    (credit: Distinctive Assets)

    Mastercard Priceless Fragrance – Passion and Optimism

    Music Connection – 80-page music trade magazine

    National Geographic Books – FAUCI Expect the Unexpected: Ten Lessons on Truth, Service, and the Way Forward

    Odele – salon-grade hair care products

    Olipop – soda healthier and more delicious 

    Pixi – biodegradable GLOW Glycolic Boost Sheet Mask 

    POPbeauty – cruelty-free, vegan pout-perfectors

    PRESS Premium Alcohol Seltzer – available in 8 flavors – Lime Lemongrass, Grapefruit Cardamom, Blackberry Hibiscus, Pomegranate Ginger, Pear Chamomile, Lingonberry Elderflower, Pineapple Basil and Apple Cinnamon

    Dr. Shefali – A Radical Reawakening book

    Shinery – Radiance Wash

    Soapy Faith – exclusive deluxe box including their holy grail natural soap & body care essentials

    Soul Shropshire – Relax Limited Edition Candle

    UP2U RECOVER – fast-absorbing protein drinks

    Vibrantdoc – Dr. Stacie J. Stephenson’s book, “Vibrant: A Groundbreaking Program to Get Energized, Reverse Aging and Glow’

    Whipped Drinks – whipped coffee kit

    Wildlife as Property Owners: A New Conception of Animal Rights – book which reimagines animal rights, biodiversity loss, and the Rights of Nature

    YOUTH Skincare – anti-blemish concentrate

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