The majority of new sellers on-boarded contribute to products which fall under the lifestyle and books, general merchandise and household (BGMH) category. Earlier this year, Flipkart announced a slew of industry-first marketplace policy changes and new capabilities to build a more inclusive e-commerce ecosystem that contributes to the growth, prosperity, and empowerment of seller partners, the company said in a press release.

Flipkart, India’s homegrown e-commerce marketplace, has recorded a growth of 220 per cent vs. last year in onboarding new partners on its platform. Close to 11 lakh businesses (including Shopsy) are onboard this season. Sellers on the platforms hail from across the length and breadth of India, including metro cities, Tier-2 and Tier-3 cities and towns.

“Our seller partners, of which a large proportion are MSMEs and small businesses, play a crucial role in bringing valuable, unique and affordable offerings to Indian consumers through Flipkart’s marketplace platform. Our constant endeavour is to help these businesses, which are the backbone of the Indian economy, leverage the power of e-commerce to expand their reach and serve the pan-India consumer base, gain access to best-in-class solutions and drive their growth. We are excited and committed to being part of India’s economic growth story. We will continue to work towards unlocking the growth potential for MSMEs across the country to access innovations and opportunities in an increasingly digital economy and help continue creating lakhs of new jobs in the country,” Rajneesh Kumar, chief corporate officer, Flipkart, said.

“Flipkart set out to create a robust, nationwide, tech-driven e-commerce ecosystem that enables Indian brands, MSMEs, small enterprises, artisans, and farmers to embrace the digital medium for greater resilience, flexibility, and future-ready growth. Through the year the company has introduced several industry-first marketplace policies and technology-enabled features that include a best-in-class payment policy with the shortest payment settlement cycle in the industry; a hassle-free ten-min onboarding process; guaranteed ROI on ad-spending; reduced operational costs for the sellers and more to support the on-boarding and growth of seller partners. Our sellers are at the heart of what we do, and we shall continue to work towards making our platform more convenient, inclusive and growth-oriented for the ecosystem,” Jagjeet Harode, senior director and head – marketplace, Flipkart, said.

Fibre2Fashion News Desk (GK)