Lava Mobiles, a prominent Indian smartphone manufacturer, has designed a new strategy to appeal to Indians’ national pride. The deal is a limited-time offer that might provide interested buyers with a brand new Lava AGNI 5G smartphone in exchange for a specific model from market leader Realme.

The company published a tweet promoting a limited-time promotion to buy an Indian-made 5G smartphone in an attempt to appeal to national pride. “The wait is gone!” stated Lava Mobiles on Twitter. Your Realme 8s will be replaced for free with AGNI, India’s first 5G smartphone. The deadline to register is January 7, 2022.” With the phone’s specific hashtag #ChooseASide, the business added a link to register and ‘T&C apply’ to the tweet.

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Customers who register on the LAVA mobiles portal by January 7 will be eligible for the limited offering. Users must submit a ‘Realme 8s’ to qualify for the exchange offer and receive a brand-new replacement 5G smartphone.

“India is my nation,” the business declared in a video released on Twitter. My smartphone, on the other hand, is Chinese. “Do you think that’s the real me?”

Users quickly responded, expressing their opinions on the marketing technique. “This illustrates the brand value of @realmeIndia,” one Twitter user said.

Their used phone is the same as your brand new phone. You’re truly demonstrating their high quality.” “We continue to raise the bar for Indian brands to compete with global brands,” Lava Mobiles responded. We aim to give you excellence not just in products but in service. Please click here to know the detailed specifications of both phones.” Incorporating a link to a comparison table between the Lava Agni 5G and the Realme 8s has been included.

While Realme is a Chinese smartphone manufacturer, its Indian subsidiary, Realme India, produces smartphones in India in a shared facility in Noida. According to reports, the corporation also exports its Indian-made goods to other nations, including Nepal. The Lava Agni 5G, the phone offered in return, is a quad-camera smartphone with 8GB RAM and a 6.78-inch Full HD+ display, as well as 128GB of internal storage. The phone is powered by an Android 11 operating system and features a 5,000mAh battery with quick charging capabilities. On online sites like Amazon and Flipkart, the phone costs Rs 19,999.

Cover Image: Twitter