India’s smartphone industry recorded its strongest festive-quarter performance in half a decade, signalling a major rebound in consumer demand. According to fresh data from the International Data Corporation (IDC), smartphone shipments in Q3 2025 rose 4.3% year-on-year, touching 48 million units, the highest volume seen since 2020.
The recovery was powered largely by the country’s growing shift toward premium devices. Strong uptake of new flagship launches, along with continued momentum for slightly older premium models, boosted revenue across brands. However, rising average selling prices (ASPs) and a slowdown in the entry-level Android segment kept overall growth modest, highlighting the industry’s clear move toward higher-value customers.
Q3 2025 Indian Smartphone Market Share 🔥
– Vivo tops the chart
– OPPO comes second
– Samsung goes to third
– Apple fourth and Realme fifth.Xiaomi out of top 5 brands this time in Q3 2025 even below Realme.
Whats your thoughts ?? 🤔 pic.twitter.com/f8l60LwXvJ
— Anir Chakraborty (@encoword) November 12, 2025
Vivo Leads; OPPO, Samsung Maintain Positions
Vivo emerged as the top-performing brand of the quarter, securing an 18.3% market share compared to 15.8% last year, a healthy 20.7% YoY jump. The company benefitted from its extensive offline reach, refreshed mid-range lineup, and growing presence in the premium category.
OPPO held on to the No. 2 position with a 13.9% share, recording 4.2% growth. Samsung followed closely at No. 3 with a slight increase from 12.3% to 12.6%, supported by consistent sales of its Galaxy A-series and stable demand for its foldables and flagship devices.
Apple climbed to the fourth spot, marking one of its strongest quarters in India. The iPhone maker grew its share from 8.6% to 10.4%, registering an impressive 25.6% YoY rise driven by local manufacturing, aggressive festive pricing, and a wider premium customer base.
Realme rounded off the top five but saw its market share fall from 11.5% to 9.8%, facing stiff competition from Vivo, OPPO and an unexpectedly strong Motorola surge.
Mixed Quarter for Other Brands
Xiaomi continued its downward trajectory, dropping from 11.4% to 9.2% as its online-heavy strategy struggled amid rising offline demand.
Motorola was the quarter’s biggest surprise, jumping from 5.7% to 8.3%, a massive 52.4% YoY surge, fuelled by budget-friendly 5G phones and near-stock Android software.
Poco, iQOO and OnePlus all posted double-digit declines. OnePlus saw the sharpest drop, falling 30.5% YoY to 2.4%, signalling challenges in both the affordable flagship and premium brackets.
Apple Becomes Top Gainer With Record Shipments
Apple posted its best-ever quarter in India, shipping 5 million iPhones and entering the top four for the first time. The iPhone 16 became the most-shipped smartphone of the quarter with a 5% share of total shipments.
Apple’s latest devices, the iPhone 17 series and iPhone Air—also delivered a blockbuster debut, contributing 16% of Apple’s Q3 shipments, marking the brand’s strongest launch-quarter in India since 2021.
Offline Retail Surge Continues
India’s offline retail channel saw 21.8% YoY growth, expanding its market share to 56.4% from 48.3% last year. Festive offers, dealer incentives and strategic price cuts played a major role in boosting sales.
Online shipments dropped 12% YoY, with the channel’s share shrinking to 43.6%. While e-commerce platforms offered attractive deals, the heaviest discounts focused on premium models, reducing traction for sub-Rs 15,000 and mid-range Android phones.
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