Instagram has grown in popularity since its inception as a method to engage with brands, celebrities, thought leaders, friends, family, and more. Instagram includes a wide range of capabilities, from short-form videos to live broadcasting.

Instagram was owned by Facebook in 2012 and there’s no looking back since then. From tiny businesses to large corporations, news organizations to cultural institutions, celebrities, photographers, and artists, not to mention the cottage industry of influencers that have sprung up in its wake, it appears that everyone is on Instagram these days.

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Users who post regularly on social media with large audiences assist platforms like Twitch and YouTube, as well as TikTok and Instagram, to generate income, thus social media sites compete to be their favorite platforms.

In fact, in a nod to the same, Instagram CEO Adam Mosseri, in a video broadcast on Twitter, said, “Subscriptions are for creators.” While Instagram will allow some content creators in the United States to charge fans a subscription fee, while popular individuals will be able to play with a constant source of income as the site strives for online celebrities.

“Creators do what they do for a living, and it’s critical that their work is predictable.”

🎉 Subscriptions 🎉

Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
– Subscriber Lives
– Subscriber Stories
– Subscriber Badges

We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX

— Adam Mosseri (@mosseri) January 19, 2022

According to Mosseri, a small number of Instagram content creators in the United States will participate in a subscription test that will begin this week. Subscriptions for access to unique content, including live streaming, will be available for sale by the selected creators.

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“We intend to enhance these features over time, since it’s critical that subscriptions be linked throughout the entire Instagram experience,” Mosseri added.

Reportedly, Mosseri also stated that the Meta-owned Instagram thinks creators should “control their relationship with subscribers. Hence it is working on ways for them to move their lists of paying admirers to apps developed by other companies.

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