Germany’s Adidas unveils Supernova line in vibrant orange spark

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Adidas releases its revamped SUPERNOVA franchise in fresh new hues inspired by the joyfulness of a run.

Adidas introduces the SUPERNOVA franchise in vibrant Orange Spark, featuring three models with Dreamstrike+ foam for unparalleled comfort.
A global study by adidas reveals that uncomfortable shoes are the primary barrier to an enjoyable run.
The survey identifies the ideal conditions for a comfortable run, emphasising the importance of comfortable footwear.

Recoded in a distinguishable and vibrant Orange Spark, which will feature throughout adidas’ collections this year, the shoes are complimented by matching apparel pieces, including a men’s jacket, tee, shorts, cap and socks and a women’s hoodie, shirt, shorts, bra, cap and socks.

The SUPERNOVA franchise includes the award-winning SUPERNOVA RISE, alongside two new models available to buy for the first time: the SUPERNOVA SOLUTION and SUPERNOVA STRIDE. All three silhouettes feature adidas’ re-engineered super foam – Dreamstrike+ – inspired by the LIGHTSTRIKE PRO foam used in the record-breaking Adizero franchise, but with an updated formula to offer unparalleled comfort and cushioning.

Alongside the Dreamstrike+ foam, the three models feature:

SUPERNOVA RISE

  1. SUPPORT RODS: The sole of every Rise is packed with a system of dense bottom-loaded foam ensuring neutral support from heel to toe, for super-smooth transitions to help runs flow effortlessly.
  2. COMFORT HEEL FIT: A combination of softly supportive cushioned foam and gentle textile around the heel, working in tandem to hug the heel with comfortable support.

SUPERNOVA STRIDE

  1. CARRIER EVA: The forefoot cushioning is supported by a complementary carrier EVA, to ensure runners’ transitions are both dynamic and supportive.
  2. ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction. We’ve even added strategically designed cutouts to ensure grip where you need it most.

SUPERNOVA SOLUTION

  1. STABILITY SUPPORT RODS: Dual-density support rods and optimized geometry on the medial side, for better support where runners need it.
  2. ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction, with strategically designed cutouts to ensure grip where runners need it most.

All are designed to re-define the standards of comfort and built in response to the need for a comfortable everyday running shoe. However, it’s clear that uncomfortable shoes are preventing many from lacing up and hitting the streets.

A new global study from adidas* – which surveyed 2,674 runners across 11 global cities – reveals that wearing uncomfortable shoes tops the list as the biggest pain-point when it comes to experiencing an enjoyable run (47%). Other barriers include it being either too hot (45%) or cold (43%), a lack of motivation (38%), and uneven or slippery surfaces (37%).

Almost a quarter (23%) have decided not to run due to these discomforts – with shoes being the biggest cause of that. But even for runners that don’t give up, the impact of discomfort during a run is clear. Almost four in ten (37%) have cut their run length short, a third (29%) say it’s impacted their mood and a similar number (33%) have decided to change their running route.

As an antidote to the biggest pain points, the survey also uncovered a formula for the most ‘comfortable run’. Alongside comfortable running shoes, global runners identified the perfect conditions as a sunny morning run, in 19.8 degrees, with a gentle breeze. Out of all cities surveyed, only runners in Seoul preferred a run in the evening.

The SUPERNOVA RISE is priced at €150 / $150, the SUPERNOVA SOLUTION priced at €150 / $150 and the SUPERNOVA STRIDE at €120 / $120.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)



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