Hugo Boss will exclusively source mulesing-free wool for its pure wool suits from 2025. By 2030, the company aims to stop the usage of mulesed wool for its entire product range to become verified free of it. The company has joined 35 other international brands including Puma, Adidas and Calvin Klein who have pledged to stop using this wool.

“A total of 35 international fashion brands, including sports giant Adidas and Calvin Klein, and now, most recently Hugo Boss, have expressed their intention to purchase only certified mulesing-free wool in an open letter addressed to the Australian wool industry led on by Four Paws,” Four Paws said in a press release.

The goal of the animal rights activists is to mobilise enough brands to publicly speak out against animal suffering in production and to implement necessary measures to encourage the largely Australian-based sheep wool industry to end the cruel procedure.

Hugo Boss will exclusively source mulesing-free wool for its pure wool suits from 2025. By 2030, the company aims to stop the usage of mulesed wool for its entire product range to become verified free of it. The company has joined 35 other international brands including Puma, Adidas and Calvin Klein who have pledged to stop using this wool.

In the course of the Four Paws Brand Check, eight brands have already been motivated to use mulesing-free wool. In addition to fashion giants such as Calvin Klein, Puma and C&A, Hugo Boss is now the ninth international brand to implement reliable measures to phase out mulesing wool.

Fibre2Fashion News Desk (KD)