CCI hosts COTTON USA Solutions seminar in India

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Cotton Council International (CCI) hosted a COTTON USA Solutions seminar in India recently, the first in-person event since September 2019. Over 65 participants from 25 mills—including 14 COTTON USA licensees attended. The mills at the seminar had a cumulative annual cotton consumption of 3.3 million bales, of which over 165,000 bales were US cotton.

Two CCI technical consultants gave COTTON USA Solutions presentations to the group regarding fibre selection insights from the COTTON USA Mill Mastery courses. The presentation included an introduction to the five COTTON USA Solutions offerings, plus the importance of fibre selection, which included a live demo. Another seminar outlined the importance of bale management, which included optimisation of cotton processing and choosing the right selection for the right application, CCI said in a press release.

Supima President and CEO Marc Lewkowitz presented updates on the Supima crop, prices, production and trade. “India is the largest consumer of Supimafiber, and Supima is less than 0.5 per cent of the global cotton production.” Lewkowitz’s presentation also highlighted the importance of communication, collaboration and building better partnerships through responsible, authentic, fair, equitable and honest conversations based on facts and focused on positive outcomes.

Cotton Council International (CCI) hosted a COTTON USA Solutions seminar in India recently, the first in-person event since September 2019. Over 65 participants from 25 mills—including 14 COTTON USA licensees attended. The mills at the seminar had a cumulative annual cotton consumption of 3.3 million bales, of which over 165,000 bales were US cotton.

CCI next presented updates on the US cotton’s sustainability record, the US Cotton Trust Protocol — the value proposition of the program and how the programme’s verified trackable equivalency solution is providing a transparent supply chain in the textile business, the release added.

The leadership from the Indian and Sri Lankan textile industry also participated in a panel discussion to deliberate on what’s next for cotton in 2022. The panel consisted of leading mills and US cotton merchants.

Post-survey results showed that 94 per cent of the attendees were satisfied with the COTTON USA Solutions seminar, 94 per cent were familiar with COTTON USA Solutions and 48 per cent were very likely to use COTTON USA Solutions services. Meanwhile, 94 per cent of the attendees feel that the US cotton is better compared to cotton of other origins.

Fibre2Fashion News Desk (RR)





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