Brands pledge to combat carbon emissions from fashion industry

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Over 40 brands, influencers and NGOs have partnered with Tencel brand’s #MakeItFeelRight movement to generate more than 7,500 consumer pledges to date. In response to growing climate concerns, the brand has revitalised the campaign to raise awareness and inspire action. Now, consumers can do their part to drive the industry towards a more sustainable future.

The Tencel brand’s game changing #MakeItFeelRight campaign has hit new milestones and celebrates exciting partnerships with more influencers, brands and NGOs around the world. With the help of sustainable influencers like Xenia Adonts, Lily Cole, Chen Ai Ling and brands including Boyish, Reformation and Lavender Hill, the movement has planted thousands of trees to combat carbon emissions from the fashion industry. The Tencel brand has also begun an exciting partnership with renowned artist Bodil Jane to create unique artwork for the campaign. These empowering pieces were used on the campaign’s website and are a tribute to those who have pledged to #MakeItFeelRight.

The Tencel brand has created fun ways to get involved with an exclusive Instagram filter, and gift card giveaways from the movement’s brand partners. The movement has already given away thousands of dollars to lucky people who have pledged, Tencel said in a press release.

Over 40 brands, influencers and NGOs have partnered with Tencel brand’s #MakeItFeelRight movement to generate more than 7,500 consumer pledges to date. In response to growing climate concerns, the brand has revitalised the campaign to raise awareness and inspire action. Now, consumers can do their part to drive the industry towards a more sustainable future.

“We could not be happier to endorse such an exciting, timely and effective movement. As an environmentally friendly brand, Boyish has been working with Tencel for several years and values the brand’s similar principles and stalwart approach to sustainability. The industry has a long way to go in combating waste and fast fashion, but with movements like #MakeItFeelRight, people are finally empowered to take action and choose brands that are caring for the planet,” said Jordan Nordarse, founder and CEO of Boyish.

“Carbon emissions are a global problem and as such must have global solutions. As a partner of the #MakeItFeelRight campaign we strongly believe that Tencel’s sustainability initiatives, which are enabled by brands and driven by consumers, are a great way to make a positive impact through reforestation. We encourage more brands to get involved and do their part,” said Diana Chaplin of One Tree Planted.

“We have a collective duty to be more responsible with our sustainable fashion choices. Our habits and the way we treat textiles directly impacts the planet. The Tencel brand has already achieved a significant milestone with thousands of trees planted and I would like to acknowledge just how much this campaign has achieved in a short time. Pledge, pledge, pledge! It’s an amazing way to contribute to a more sustainable planet and create something impactful that will last for generations,” said Harold Weghorst, global vice president marketing and branding at Lenzing.

Fibre2Fashion News Desk (RR)





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