Apple Is Working On AR Headset; Brings Meta PR Leader On Board


The Cupertino-based company has been in the news for the past few weeks and now, it is reported that Apple hired Meta AR Public Relations to lead Andrea Schubert in developing the augmented reality headset.

“Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch,” Mark Gurman wrote in PowerOn newsletter.

Andrea was the comms lead for Oculus with Meta and Communication Director for Meta Reality Labs since March 2016. Before that, she was the director of Outcast, a PR Agency which has Oculus and Facebook clients; says her LinkedIn profile.

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Besides, various speculations have been raised about Apple’s AR headset. It is said that the AR headset might depend on other devices like Mac or an iPhone.

Based on The Information reports, the AR headset might be an independent device with two 8k screens that may cost around $3,000.

However, Gurman stated that it would support high-quality VR games. He also shared that the VR headset will be followed up by AR glasses only, but it might take several years.

Many sources claim that the device will hit the markets in 2022 or 2023. Nevertheless, Apple hiring a Meta PR lead confirms that the project is on cards.

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