Are you a CBD company looking to improve your online visibility and organic search rankings? If so, then you need to focus on your SEO strategy.
CBD companies face a unique set of challenges when it comes to SEO. Here are 10 best practices of SEO for CBD companies to follow:
- Understand How CBD Is Classified
One of the first things CBD companies need to do is to understand how CBD is classified. CBD is classified as a Schedule drug by the US Drug Enforcement Administration (DEA). It is illegal to produce, sell, or distribute CBD in the United States. However, some states have legalized CBD for medical or recreational use. It is important to understand the laws in your state and how they may impact the SEO strategies for the CBD.
- Do Keyword Research
As with any SEO strategy, keyword research is essential. You need to understand what terms people are searching for and how they relate to your products or services. CBD companies should consider using long-tail keywords that are specific to their products or services. For example, a CBD company that sells tinctures may want to target the keyword “CBD tinctures for sale.”
- Optimize Your Website
Once you have targeted some keywords, you need to optimize your website for those keywords. This means using the keywords in your website’s title tags, meta descriptions, header tags, and throughout the body of your content. However, you should avoid keyword stuffing, which is the act of cramming too many keywords into your content in an attempt to game the search engines. This practice will not only hurt your SEO but also turn off your website visitors.
- Publish High-Quality Content
The best way to improve your SEO is to publish high-quality, keyword-rich posts. The content can be in the form of blog posts, infographics, eBooks, and more. Your goal should be to provide value to your website visitors and help them solve their problems. In addition to publishing great content, you should also Promote it through social media and other channels.
- Build Links
Link building is another important SEO strategy. Inbound links to your website tell the search engines that your site is valuable and should be ranked highly in the results pages. There are a number of ways to build links, such as guest blogging, directory submissions, and social media mentions.
- Monitor Your SEO
SEO is an ever-changing landscape, so regularly monitoring your SEO efforts is important. This includes tracking your website’s ranking in the search results, your website’s traffic, and the number of inbound links to your site. You can use several tools to track these metrics, such as Google Analytics and Moz.
- Stay Up To Date On SEO News
To be successful with SEO, you need to stay up to date on the latest news and developments. This includes algorithm changes, new features, and tips from experts. You can stay up to date by following industry news sites, such as Search Engine Land, and subscribing to newsletters, such as The Moz Top 10.
- Hire An SEO Expert
If you don’t have the time, expertise or resources to do your own SEO, you may want to hire an expert. There are a number of consultants and agencies that specialize in SEO. When choosing an expert, be sure to ask about their experience, the results they’ve achieved for other clients and their strategies for success.
- Use Paid Advertising
Paid advertising can be an effective way to improve your SEO. For example, you can use Google AdWords to bid on keywords and get your website to get visibility in the sponsored results. You can also use other paid advertising platforms, such as Bing Ads and Facebook Ads.
- Monitor Your Competitors
Finally, don’t forget to monitor your competitors’ SEO efforts. This will give you insights into their strategies and how well they’re performing. You can use tools like Moz’s Open Site Explorer and SimilarWeb to track your competitors’ SEO.