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Global private aviation company Wheels Up Experience has announced a strategic partnership with AtYourJet and their culinary advisor Chef Robert Irvine to transform the standard of private jet dining. Together, these brands will elevate the in-flight experience with chef curated cuisine, and bespoke touches tailored for Wheels Up members—complimentary for Wheels Up Signature Members and available for purchase by legacy or charter flyers to personalize their journey.
The new dining program launches alongside the Wheels Up Signature Membership, which guarantees nationwide access to the brand’s premium fleet year-round. Customers will have access to two menu tiers. The Complimentary Menu will be available nationwide and feature fresh, classic favorites. The Premium A La Carte Menu will rotate seasonally and be available initially in 10 key markets: Boston, New York/New Jersey, Atlanta, Charleston, Palm Beach, Miami, Dallas, Los Angeles, San Diego, and Phoenix, with additional markets in development.
A longtime Wheels Up member and ambassador, Chef Irvine brings his culinary expertise and passion for hospitality to the skies in a natural extension of his craft. Combined with AtYourJet’s innovative digital ordering platform and its large network of company operated kitchens that enable consistency and quality control in key markets, this collaboration unites three disruptive forces in private aviation to provide seamless ordering and elevated cuisine across every aircraft, departure point, and destination.
(Wheels Up)
“Exceptional in-flight dining should never be an afterthought,” said George Mattson, CEO of Wheels Up, in a statement. “AtYourJet’s innovative approach, paired with Chef Irvine’s culinary expertise and expansive kitchen network, makes catering a true differentiator for Wheels Up and elevates the flight experience for Signature Members and all our fliers.”
The new Wheels Up Signature Membership embodies the best of private aviation while offering flexibility. Members can access the right aircraft for any mission, with plan options starting at a $200,000 minimum deposit plus a small monthly fee. Signature Members may choose the Dynamic Access Plan, designed for fliers prioritizing flexibility and value, or the Fixed Access Plan, tailored to leisure and corporate travelers seeking consistent, competitive hourly rates. In addition to the inclusion of partnered catering menus, Wheels Up Signature members enjoy the full suite of Wheels Down events and curated experiences. Together, these benefits create a seamless, elevated ecosystem that connects members to travel, entertainment, and lifestyle opportunities—on the ground and in the air.
Founded in 2022, AtYourJet focuses on high-quality, locally sourced meals crafted specifically for the skies. Its intuitive digital platform lets travelers browse menus with full price transparency, make adjustments, track orders, and handle payments seamlessly—bringing restaurant-level service directly to their flight.
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