US’ Foot Locker and Fanatics, a digital sports platform, have announced a partnership to broaden the fan gear and merchandise assortment available online to Foot Locker shoppers. Foot Locker will continue to power the front-end online and mobile customer experience across its portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

Beginning in the fall, shoppers visiting Foot Locker, Kids Footlocker, and Champs Sports websites will have access to a significant portion of Fanatics’ industry-leading licensed sports merchandise assortment, featuring teams and players from the top leagues and sports properties, including the NFL, NBA, MLB, NHL, WNBA, and NCAA. The collection, with sizing and options for all members of the family, is highlighted by apparel, jerseys, headwear, and hardgoods across a wide-ranging portfolio of brands, such as Fanatics, Nike, Adidas, Mitchell & Ness, New Era, Pro Standard, and Wear by Erin Andrews. Fanatics will also extend its hot market and championship collections as part of the deal, featuring products from some of the sports world’s biggest moments, Foot Locker said in a press release.

US’ Foot Locker and Fanatics, a digital sports platform, have announced a partnership to broaden the fan gear and merchandise assortment available online to Foot Locker shoppers. Foot Locker will continue to power the front-end online and mobile customer experience across its portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

“We are excited to partner with Fanatics as we continue to enrich our assortment, provide more choice to our consumer, and enhance our omni-channel positioning. Pairing Foot Locker’s leadership in sneaker culture with the sports fan and assortment power of Fanatics is a natural fit. Bringing together these two dynamic forces will drive and serve sport and sneaker culture in exciting ways,” Andrew Gray, executive vice president, Global Lockers and Champs Sports, Foot Locker, said.

“Fanatics is thrilled to partner with Foot Locker and bring a broad, tailored assortment from its leading product catalogue to online shoppers. Foot Locker, Kids Foot Locker, and Champs Sports are trusted, respected consumer brands and we’re delighted to now offer Fanatics’ customers an incredible selection of quality fan gear for all members of the family,” Jack Boyle, Fanatics commerce global co-president, direct-to-consumer, said.

Fibre2Fashion News Desk (GK)