Fit:Match, a B2B platform that enables apparel brands to match their customers with the best-fitting products, has announced that it has partnered with Savage X Fenty to launch its first-to-market, patented body shape technology. The technology will be launched in Savage X Fenty’s Las Vegas store and then will be rolled out to all Savage X Fenty customers.

The brand has recently closed a strategic investment in Fit:Match to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers by utilising body shape data rather than just standard measurements. While the typical fitting technology attempts to match a shopper with a product based on the shopper’s measurements, Fit:Match’s patented white-label software platform uses body shape data to recommend products. The company builds a unique size-shape database for its brand partners by gathering body shape data and accurate sizing information from the brand’s existing shoppers through a proprietary process, Fit:Match said in a press release.

Once a customer receives an AR-powered body scan on an Apple device equipped with lidar technology, Fit:Match’s patented algorithm analyses the shopper’s unique body shape data to precisely match them with their personal “fit twin” from an extensive database. This twin is based on the shape profile of an actual person and functions as the shopper’s personal fit model. Fit:Match then recommends to the customer the sizes and styles that have been proven to best fit the twin.

Fit:Match, a B2B platform that enables apparel brands to match their customers with the best-fitting products, has announced that it has partnered with Savage X Fenty to launch its first-to-market, patented body shape technology. The technology will be launched in Savage X Fenty’s Las Vegas store and then will be rolled out to all Savage X Fenty customers.

“We are thrilled to launch our patented technology platform in partnership with Savage X Fenty, one of the most innovative brands in the market that specialises in a product category, lingerie, where fit is a disproportionately important factor in the overall purchase decision. Shape, which cannot be accurately predicted by surveys and measurements, is the most important determinant of fit, especially for a category as complex as bras. We set out to fill a gap in the market by developing a scalable, end-to-end solution that leverages the latest advancements in AR and is completely based on body shape,” Haniff Brown, founder and CEO of Fit:Match said in a statement.

“We’re extremely pleased to partner with FIT:MATCH to lead innovation in the shopping experience and eliminate the fit question for our Savage X Fenty customers, so they can shop for and wear our product with absolute confidence. We offer an extensive product assortment that makes identifying the right size even more important for our customers and are thrilled to rollout Fit Xperience in all of our stores,” Christiane Pendarvis and Natalie Guzman, co-presidents of Savage X Fenty said.

Fibre2Fashion News Desk (GK)