Bold Metrics, the leader in AI body modelling from the US, has announced its move into the NFT space with the world’s first body data NFT (patent pending). The move allows Bold Metrics to work with Web3 native Ethereum wallets like Coinbase and Metamask to provide a streamlined experience for shoppers buying clothes online, in-store, or in the Metaverse.

The Bold Metrics Body Data NFT can be powered by anybody’s measurement capture methodology including Bold Metrics’ proprietary AI body modelling technology. Shoppers with a Bold Metrics Body Data NFT in their Coinbase, MetaMask or other Ethereum wallets can instantly get apparel size recommendations on websites, access in-store concierge services, and generate avatars for use in popular Metaverses like Decentraland and The Sandbox, the company said in a media statement.

With companies like Nike and Adidas both making big moves in the NFT world and expanding into the Metaverse, Bold Metrics is positioning the company to play a key role in this digital transformation. Consumers will be able to easily create their Body Data NFT seamlessly from a phone, tablet, computer, or compatible AR/VR device and instantly provide brands, retailers, and Metaverses with their detailed body measurements authenticated on the blockchain. While the initial focus of the Bold Metrics Body Data NFT is on apparel and Metaverse applications, the company plans to integrate with innovative automotive companies, video games, and fitness solutions in the future.

Bold Metrics, the leader in AI body modelling from the US, has announced its move into the NFT space with the world’s first body data NFT (patent pending). The move allows Bold Metrics to work with Web3 native Ethereum wallets like Coinbase and Metamask to provide a streamlined experience for shoppers buying clothes online, in-store, or in the Metaverse.

“We’ve always had the vision of making body data portable, the missing link has been an open and secure standard – NFTs allow us to deliver on this vision and instantly access the Web3 ecosystem.” Daina Burnes, Co-founder & CEO of Bold Metrics

“Our AI has been instrumental for brands like Canada Goose and Men’s Wearhouse in the Web2 world. Now as consumers move to Web3 and into the Metaverse, we are able to provide that same best-in-class experience using our Body Data NFT,” Morgan Linton, co-founder and COO of Bold Metrics said in a statement.

“When we look at how products will be personalised to people in the future, we see our Body Data NFT being at the core of these experiences. That future isn’t ten years away, it’s one or two years away and for some companies, it’s happening right now,” Jeff Mergy, VP of product and strategy at Bold Metrics said.

Fibre2Fashion News Desk (GK)