US’ Acteev & Coalatree launch Suray Sun Shirt at Outdoor Retailer

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Acteev and Coalatree launched the Suray Sun Shirt, a zinc-powered shirt designed to fight unwanted odours and the sun’s damaging rays, at the recently held 2022 Outdoor Retailer Winter Show. Acteev is owned by US’ Ascend Performance Materials. Ascend makes high-performance materials for everyday essentials and new technologies in the US, Europe, and China.

Using Acteev’s award-winning, natural zinc technology, these sustainably made sun shirts pack an odour-fighting punch combined with a 50+ UPF rating. Plus, since the technology is naturally embedded into the fabric vs. coated on, this is one sun shirt that’s built to last. Acteev locks in the environmentally safe antimicrobial protection of zinc ions within superior nylon 6,6, creating yarns and fabrics that naturally provide UPF 50+ protection and combat odour-causing bacteria, mould and fungi. The technology protects textiles – from base layers and outerwear to sleeping bags and more – using one of nature’s own elements, the company said in a press release.

Unlike chemical applications that are coated or sprayed on, Acteev does not rely on any post-production treatment or after-market process. Instead, Acteev’s zinc ions are embedded directly into the matrix of the molecules, providing protection that lasts the life of the product. This means Acteev performance textiles require less water in the manufacturing process while ensuring they remain as effective as day one.

Acteev and Coalatree launched the Suray Sun Shirt, a zinc-powered shirt designed to fight unwanted odours and the sun’s damaging rays, at the recently held 2022 Outdoor Retailer Winter Show. Acteev is owned by US’ Ascend Performance Materials. Ascend makes high-performance materials for everyday essentials and new technologies in the US, Europe, and China.

“Coalatree is about creating eco-minded apparel and gear for people who love the outdoors, and with its natural zinc and permanent protection, Acteev is a perfect complement for our brand. We’re proud that the new Suray Sun Shirt not only protects the wearer from the sun but also stays fresh by fighting off odours. That means you can do more and wash less,” Coalatree founder, Jacob Charlie Bessey said in a statement.

“We are so proud to partner with Coalatree for the creation of the first activewear garment made with Acteev. Since we met at the Outdoor Retailer Summer Show last year, they have operated with top speed and agility while never compromising on quality. I’m confident that with this new relationship, there’s even more to come,” Nikki Huffman, Acteev’s business development leader for textiles said.

Fibre2Fashion News Desk (GK)



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