The International Woolmark Prize evolves to future-proof fashion



The International Woolmark Prize, the world’s most prestigious award for rising fashion talent, is evolving to enhance its focus on nurturing talent to positively shape the future of fashion.

Launched in 1953, the award program aims to empower emerging designers through education, financial investment, and industry support to harness the potential of wool within their collections.

The International Woolmark Prize evolves with a two-year program focusing on sustainability and innovation.
It introduces the Karl Lagerfeld Award for Innovation to recognise brands pushing boundaries in Merino wool.
Applications opened on April 16, inviting global designers to apply until June 30, 2024, with finalists selected by an Advisory Council.

The next edition of the prize will commence when applications open on the 16th April. Notable updates to the program include:

  1. The award extends to a two-year program, providing designers with more time focus on innovation – encouraging a test, trial, learn, and improve design philosophy.
  2. The judging criteria will have an enhanced focus on sustainability and innovation. 
  3. The International Woolmark Prize winner will receive an increased prize fund of AU$300,000 (~$192,313) providing them with the financial support needed to bring their ideas to life.
  4. For the first time, the Karl Lagerfeld Award for Innovation will be expanded to an industry award, which will be presented to any brand within the fashion industry that has pushed the boundaries of Merino wool innovation.


“The International Woolmark Prize is committed to supporting young talent. To do this effectively, designers need more financial support, better access to sustainable materials and time to innovate with the latest technology. Our revised program aligns more closely with the evolving needs of the industry.” says John Roberts, managing director, Woolmark.

Designers from across the globe who meet the criteria are invited to apply for prize until the 30th June 2024, after which an Advisory Council of industry experts will work side-by-side with Woolmark to select finalists that prioritise and champion inclusivity, innovation and fresh perspectives.

The Advisory Council includes Law Roach, Image Architect, Amber Valletta, Model, Entrepreneur and Activist, Tim Blanks, Editor-at-Large, Business of Fashion, Gabriella Karefa-Johnson, Fashion Editor and Stylist, Gabriela Hearst, Founder and Creative Director of Gabriela Hearst, Sinéad Burke, Educator, Advocate and Founder of Tilting the Lens, Janet Wang, Head of Tmall Luxury Pavilion, Livia Firth, Founder and Chief Agitator Officer, Eco Age, and Sara Sozzani Maino, Creative Director, Fondazione Sozzani.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)


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