Swedish fast fashion brand H&M is the latest to jump on the metaverse bandwagon as it has introduced its first virtual store in collaboration with Ceek, a developer of premium social virtual and augmented reality experience. Companies like Nike, Adidas and Zara have also forayed into the metaverse through virtual stores and NFT collections.

Ceek has given a preview of the H&M virtual store through a tweet on its official account.

“Shopping in the #metaverse with $CEEK Concept VR store presented to @hm by #CEEK Creating mainstream use cases for $CEEK + scaling #Virtualreality beyond games. #VRAPP #CEEKVR #NFT #VR #CEEKVenues,” the tweet reads.

Swedish fast fashion brand H&M is the latest to jump on the metaverse bandwagon as it has introduced its first virtual store in collaboration with Ceek, a developer of premium social virtual and augmented reality experience. Companies like Nike, Adidas and Zara have also forayed into the metaverse through virtual stores and NFT collections.

Fibre2Fashion News Desk (KD)