With the ongoing craze of Netflix’s recently released Korean drama Squid Game taking over the world, the internet has been abuzz with talks about the show, and the latest one to join the online banter is Amul. Known for creating innovative doodles, the Indian dairy brand has once again capitalised on the opportunity with yet another amazing artwork with the brand’s own twist.
The now-viral doodle features an iconic scene from the K-drama where the main character, Seong Gi-hun (essayed by Lee Jung-Jae), can be seen holding a Dalgona candy while being surrounded by guards. And like always, Amul gave the scene a buttery twist by replacing the (now-famous candy) with a buttered toast. Calling it ‘Game of Debt?’ the Indian dairy brand surely managed to strike a chord with the fans of the popular Netflix show.
Never in my whole life have I thought that a series from Korea would be this popular!!!!!!!!
— Dul9 | O+T=❤️ (@twice_with_u) October 8, 2021
— Kabir Pakhale (@KabirPakhale) October 8, 2021
Awesome series 👍
— KidoTMK (YouTube) (@nawaz03996791) October 8, 2021
— THOMAS 🇮🇳 (@JoTho20) October 8, 2021
World is game of debt only…the squid game shows we need a different world.
— NILAY (@HUMAN_NILAY) October 8, 2021
With the internet flooded with posts related to Squid Game, Amazon founder Jeff Bezos too seemed to be attracted by the K-drama’s popularity as he penned a note praising Netflix co-CEOs Hastings and Ted Sarandos. The hit-survival show features around 456 contestants participating in a series of games to win a hefty prize amount has created quite a buzz in every corner of the world, within no time.
.@ReedHastings and Ted Sarandos and the team at @Netflix get it right so often. Their internationalization strategy isn’t easy, and they’re making it work. Impressive and inspiring. (And I can’t wait to watch the show.) https://t.co/yFw7TGyc1U
— Jeff Bezos (@JeffBezos) October 2, 2021
The dystopian Korean drama that was released in September on Netflix has emerged as a top show in India as well and within no time its soaring popularity has inspired many memes as well. Despite being quite different from other popular (romantic) K-dramas, Netflix has won over the audience with the show’s gripping narrative and mindblowing storyline.
Hwang Dong-hyuk’s Squid Game featuring Lee Jung-jae, Park Hae-soo, Wi Ha-joon, Jung Ho-yeon and many other popular Korean artists might be criticised for botching up the English subtitles, but according to the latest reports, the Netflix show has entered the race for 2022 Emmy nomination.
Cover Image: Amul/Instagram