Riyadh Air Announces Inaugural London Flights & Sfeer Loyalty Program

Riyadh Air, Saudi Arabia’s new national carrier, has announced its inaugural daily flights to London Heathrow Airport (LHR) starting October 26. The airline has also unveiled Sfeer, its new loyalty program, which will provide exclusive benefits to early members.

Daily Flights to London

Beginning October 26, Riyadh Air will commence daily flights from Riyadh to London aboard its designated aircraft, “Jamila.” These carefully sequenced flights, initially on sale for select groups and Riyadh Air employees, are a critical phase in ensuring unparalleled operational readiness while utilizing Riyadh Air’s recently awarded slot at LHR.

“This isn’t just a launch; it’s a tangible realization of a vision to connect Saudi Arabia to the world, a core pillar of Saudi Vision 2030,” stated Tony Douglas, CEO of Riyadh Air. “Our commitment to begin operations in 2025 is being fulfilled. This rigorous flight program on Jamila allows us to fine-tune every detail, ensuring a seamless, reliable, and world-class experience. This carefully sequenced approach is our pathway to perfect, and we are now incredibly close to full operations as our new aircraft are delivered.”

Sfeer Loyalty Program

Sfeer, meaning “Ambassador” in Arabic and blended with the English word “sphere,” embodies the vibrant, generous spirit of Saudi Arabia. As it rolls out, Sfeer is set to become one of the world’s most unique and exciting loyalty programs, seamlessly combining community engagement with gamified experiences.

Sfeer members will be able to share level points within their community. Membership is now open via www.riyadhair.com, and early members will be recognized as “The Founders,” who will receive priority access to bookings on future flights.

A cornerstone of Sfeer’s innovation is its community-centric design, allowing members to share points, benefits and Level Points with friends and family, fostering collective reward. Furthermore, Sfeer proudly offers a “no points expiry” policy, ensuring every point and benefit is enjoyed, not wasted.

“With Sfeer, we’re creating much more than just a loyalty program; we’re building a dynamic, digitally immersive lifestyle ecosystem,” added Douglas. “Our vision is to truly change the game, offering unparalleled benefits and fostering a unique sense of community among our members.”

All Sfeer members can look forward to complimentary onboard Wi-Fi. Joining Sfeer now allows members to start collecting points and gain early access to routes and priority booking.

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