Bille Eilish & US’ Nike launch sustainable Air Force 1 silhouettes

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Pop singer Bille Eilish and US’ Nike have joined hands to launch sustainable Air Force 1 silhouettes. Billie Eilish’s unique approach to self-expression balances a progressive contemporary perspective with a heartfelt respect for the classics. She has reimagined them with an eye to environmentally preferred materials and a universal colour palette.

For the new shoes, Eilish chose a synthetic nubuck material, which uses 80 per cent recycled materials, for a super soft look and feel. Her signature oversized style is emphasised through the shoe’s chunky midfoot straps, an element inspired by two other Nike classics, the Alpha Force Low and Air Trainer 3. These straps cover the shoe’s laces and are finished with tabs that mirror the Nike Grind midsole. The full package is complete with a striking but simple tonal mushroom colour. The mushroom colour scheme extends to the Nike x Billie Apparel Collection — hoodie, sweatpants and T-shirt. All three garments follow Eilish’s signature oversized style and are embellished with subtle silicone Billie Eilish graphics, Nike said in a press release.

“The challenge and opportunity with this collection was to respect the originals, but make them my own. It was also important for me to mix in environmentally preferred materials where we could and present them in a way that felt fresh,” Eilish said in a statement.

Pop singer Bille Eilish and US’ Nike have joined hands to launch sustainable Air Force 1 silhouettes. Billie Eilish’s unique approach to self-expression balances a progressive contemporary perspective with a heartfelt respect for the classics. She has reimagined them with an eye to environmentally preferred materials and a universal colour palette.

Fibre2Fashion News Desk (GK)





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