Asian retailer Aeon debuts white recovery wear made of Celliant fibres

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Japanese retailer Aeon has introduced recovery wear undershirts called Topvalu Select Celliant using Celliant fibres from Hologenix that are pure white in colour. It offers the benefits of Celliant, a responsive textile that captures and converts body heat into infrared. It will be available across 350 stores in Japan and at Aeon’s online store.

Topvalu Select Celliant is registered as a general medical device in Japan.

Aeon planned and developed pure white Celliant undershirt for the first time as most men in Japan prefer to wear white undershirts under their business shirts, Aeon said in a media release.

Japanese retailer Aeon has introduced recovery wear undershirts called Topvalu Select Celliant using Celliant fibres from Hologenix that are pure white in colour. It offers the benefits of Celliant, a responsive textile that captures and converts body heat into infrared. It will be available across 350 stores in Japan and at Aeon’s online store.

Celliant mineral-infused fabrics have been shown to help regulate body temperature and improve local circulation in healthy individuals for faster recovery, better sleep and stronger performance during the day.

“We are very excited for the introduction of the first-ever Celliant product in pure white,” said Seth Casden, Hologenix co-founder and CEO. “Achieving this pure white colour took a lot of dedicated effort from our global research team and we commend Aeon for being the first to introduce it to the consumer market.”

Fibre2Fashion News Desk (KD)





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