American brand Ralph Lauren, Japan’s BAPE to enter metaverse

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American fashion brand Ralph Lauren and Japanese brand BAPE are all set to enter the metaverse to offer virtual clothing and footwear items. Ralph Lauren has recently filed 9 trademark applications for Polo, Ralph Lauren and its Polo player logo with the US Patent and Trademark Office (USPTO), and BAPE has partnered with MADworld, a venture backed by Animoca Brands, to offer virtual streetwear, gaming, tokens and multi-metaverse experiences.

Ralph Lauren’s applications cover virtual fashion shows, NFT backed multimedia, virtual hotels and restaurants and virtual clothing, footwear and fragrances. The details regarding the applications were shared by Mike Kondoudis, USPTO licensed trademark attorney and member of the Bar of the US Supreme Court, on his Twitter account.

Recently, BAPE had launched (B)apetaverse, its first non-fungible token (NFT) project, consisting of 10,000 unique, high-quality 3D NFTs, BAPE said in a media release.

American brand Ralph Lauren and Japan’s BAPE are all set to enter the metaverse to offer virtual clothing and footwear items. Ralph Lauren has recently filed 9 trademark applications for Polo, Ralph Lauren and its Polo player logo with the USPTO, and BAPE has partnered with MADworld to offer virtual streetwear, gaming, tokens and multi-metaverse experiences.

Fibre2Fashion News Desk (KD)





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