TravelWits, an AI-powered search and booking platform designed to streamline travel advisors’ workflows, and a Virtuoso preferred partner, has announced a strategic partnership with NUBA, a leading luxury travel agency known for its highly personalized, tailor-made journeys. The partnership marks TravelWits’ expansion into the Latin American market and reflects its commitment to equipping advisors globally with modern, efficient booking technology.
NUBA, recently recognized at the 2026 Virtuoso Forum Latin America & Caribbean in Lima with multiple Top Producer awards, is a prominent luxury travel company in the region, with sustained growth, a curated global network and a personalized approach to travel design.
Through this collaboration, NUBA will leverage TravelWits’ platform to streamline the creation and booking of complex, customized itineraries across air, hotel, cruise, and on-the-ground experiences. By bringing fragmented workflows into a single, intuitive platform, TravelWits enables advisors to move from inspiration to fully bookable itineraries faster—without compromising the high-touch service that defines luxury travel.
As demand for bespoke, multi-component travel continues to grow, this partnership positions both companies at the forefront of modernizing how luxury travel is designed, sold, and delivered across Latin America.
“We’re excited to partner with NUBA as we expand into Latin America,” Arman Bimatov, CEO of TravelWits, said in a statement. “At Virtuoso LATAM this year, it was clear that improving booking workflows is a top priority for advisors and agency owners. NUBA is exactly the kind of forward-looking partner we want to work with as we bring more efficient, modern booking tools to the region.”
“At NUBA, we are constantly looking for ways to elevate how we design and deliver travel,” said Mario Del Duca, managing director of NUBA. “TravelWits allows us to combine our deep expertise in luxury travel with advanced technology, enabling our network of luxury travel advisors to work more efficiently while maintaining the level of personalization our clients expect.”
The announcement builds on TravelWits’ continued global momentum following recent expansion across North America and Europe. As a Virtuoso preferred partner, TravelWits is helping redefine how advisors operate by unifying booking, content, and client collaboration into a single, modern platform. By partnering with leading agencies like NUBA in key markets, TravelWits is creating a connected ecosystem that simplifies booking, enhances advisor productivity, and unlocks new growth opportunities across the travel industry.
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