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Apple is currently working on the 15-inch iPad in reply to the Amazon Echo Show 15.
According to Bloomberg’s Mark Gurman, Apple devices doesn’t have smart display technology. So, the company is planning to bring a larger screen iPad.
Based on the Consumer Intelligence Research Partners reports, Apple has just 5% of smart speaker market while Amazon and Google have 69% and 25% respectively.
“Apple knows that the success of its product ecosystem depends on being everywhere its customers are….But Apple has been a laggard in one key area: the home. It’s way behind rivals such as Amazon and Alphabet Inc.’s Google in smart speakers and related devices,” shares Gurman.
However, Apple have high chances to beat the Amazon with the arrival of the 15-inch iPad.
Besides, there are some downsides in the Amazon Echo like limited software, bulky design, and average camera. So, it is expected that Apple will rectify them and bring value to the device. Also, Apple has an edge over the Amazon in software as it has an integrated app store.
It is also confirmed that Apple is going big with the 15-inch iPad as it’s turning an iPad into a giant home device for the first time. Hence, the Cupertino-based company won’t be compromising on the quality.
Gurman also stated that Apple might create a new software called “Home Mode”. Moreover, the product acts as an iPad and laptop which can be carried anywhere.
Cover Image: Unsplash
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