‘Setups Don’t Work, Films Do’ Mukesh Bhatt On Back To Back Blockbuster Flops In Bollywood

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Veteran director and producer Mukesh Bhatt lambasted the industry for its dismal performance in the box office of late. Kangana Ranaut’s Dhaakad was a big flop. So was Akshay Kumar starrer period drama Samrat Prithviraj. Theatres were forced to take off the shows owing to lack of ticket sales. It’s not just the monetary loss that is of concern here. The whole industry hopping on certain trends and delivering shoddy movies is altogether nauseating to say the least. Mukesh Bhatt remarks “Nobody is making a film anymore, they’re all trading.” Mukesh says “it’s a con game. . .”

Speaking with Bollywood Hungama he also called out the abysmal performance of the music industry. Nothing seems too melodious to Mukesh Bhatt. It’s all garbage, he says, nobody’s working on originals. His disgust for remixes is quite evident. He insists on making originals that are immortal.

Say what you will, Bhatt’s incisive statements are revelatory of the plight of the B town. He says there’s no ‘Imaandari’ left. If the ‘Kahani’ excites people are all onboard to ‘chalo bana lete hai!’ Bhatt lambasts on how people are focused on the grandiose of setups. He says ‘Setups don’t work, films do!’

The industry is looking forward to some magic from the magnum opus Brahmastra now! The Ranbir Alia starrer movie is studded with an ensemble of some of the best in the industry. Vfx has been top notch as is evident in the trailers. However it’s the script that will tug the hearts of the audience. No amount of nationalism and religion infused in the script will sell tickets.

There should be a delicate and diligent balance of bhakti and deshbhakti in entertainment. Overdo it and you have a flop like some of the recent duds. Propaganda sells too. Not for long though. Hope the industry revives and brings more moolah and magic on screen.

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