KVIC’s CoEK to launch khadi wellness wear collection on Yoga Day

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The design team at the Center of Excellence for Khadi (CoEK) has designed a range of wellness wear collection Svadha to showcase the versatility of khadi on International Yoga Day. In Atharva veda, ‘Svadha’ means ease, comfort or pleasure, which are the attributes of this collection. CoEK has been set up by KVIC, ministry of MSME at NIFT, with the objective to help Khadi Institutions (KIs) to effectively design, produce and market khadi products in the Indian and global market.

The ensembles from the collection were shown to yoga practitioners and yoga enthusiast to try on and give their feedback. Inclusion of features of bias yoke on the shoulder, a box pleat in centre back of top wear and low crotch, wrap around bottom wear for ease in stretching and for extra comfort, are the highpoints of the wellness collection.

The design team at the Center of Excellence for Khadi (CoEK) has designed a range of wellness wear collection Svadha to showcase the versatility of khadi on International Yoga Day. CoEK has been set up by KVIC, ministry of MSME at NIFT, to help Khadi Institutions (KIs) to effectively design, produce and market khadi products in the Indian and global market.

Dr Kiran Bedi, social activist, Ramon Magsaysay award winner, and former lieutenant governor of Puducherry, visited the CoEK office at NIFT to endorse the collection and to interact with the designers. Plogman of India Ripu Daman Bevli chose to wear the ensembles from Svadha collection and appreciated the comfort of khadi as a fabric and silhouettes which provided ease in doing yoga or workout, the ministry of micro small & medium enterprises (MSME) said in a media release.

The wellness clothing ‘Svadha’ range emphasises the values of mindfulness and perseverance and is aimed to attract all age groups from Gen Z to young at heart. The wellness wear has used hand-spun khadi in natural hues.

Fibre2Fashion News Desk (KD)





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