Barclays has joined together with fellow investors Techstart Ventures, Rafal Brzoska, and Sarah Friar in a $6.6 million Seed Round of investment capital in Responsible, creators of the world’s first embedded finance platform in fashion. The funding will be used to expand Responsible’s reach throughout Europe and extend its network of brand partnerships.

This marks the largest seed round of capital to be secured to date within the reCommerce sector, giving Responsible the opportunity to make a meaningful change in the industry, Barclays said in a media release.

Responsible has developed a technology solution called Buy Back that can be easily integrated into a brand’s e-commerce and physical stores. The technology is integrated at the point of purchase to inform shoppers of the residual value of the item they are about to buy. The shopper is free to wear the garment and return the product at any point in the future in exchange for credit at the Buy Back price stated at purchase.

Barclays has joined together with fellow investors Techstart Ventures, Rafał Brzoska, and Sarah Friar in a $6.6 million Seed Round of investment capital in Responsible, creators of the world’s first embedded finance platform in fashion. The funding will be used to expand Responsible’s reach throughout Europe and extend its network of brand partnerships.

The Buy Back plugin is immediately available within the Shopify eco-system and will soon support other e-commerce platforms. Not only does Responsible provides its technology to fashion brands to keep products in circulation, but it also provides the infrastructure and operational capability to ensure this remains a seamless and low-touch way for brands to embrace a circular future.

Andy Challis, co-head of Principal Investments, Barclays, said: “Innovation in the fashion industry is critical in reducing global carbon emissions, and Barclays is delighted to support Responsible as it continues to scale and address this issue. Responsible has developed an innovative model which enables circularity in the fashion industry, partnering directly with brands to extend the life of garments and impact sector-wide change.”

Mark Dowds, founder and CEO, Responsible said: “The fashion industry manufactures billions of items every year and only 5-7 per cent of these clothes are sold for a second time. We are enabling brands to not only become accountable for everything they produce, but also to financially benefit from a more circular and sustainable business model. Data sources like Black Book and Glass’s Guide transformed the automotive industry, we plan to do the same in fashion.”

Responsible has launched with several partners including design-led brands RÆBURN and côte&ciel, alongside pioneering Denim brands, Kuyichi and Kings Of Indigo with more to be announced over the coming months. Some of these brand products are now available on Responsible’s resale platform.

Fibre2Fashion News Desk (KD)