Hyatt Hotels Corporation has announced World of Hyatt members can discover 15 luxury safari escapes across East Africa with Asilia Africa on Hyatt’s booking channels through Mr & Mrs Smith. This will offer members access to some of the region’s most iconic landscapes from safari camps that contribute to community-led conservation efforts across Kenya, Tanzania and Uganda.
“Asilia has shaped what luxury safari travel looks like, blending thoughtful design, warm, genuine hospitality, and a deep love and respect for wild places,” said Laurie Blair, senior vice president, global marketing and loyalty, Hyatt. “We know affluent travelers are increasingly seeking journeys with meaningful, measurable impact. Asilia’s approach combines outstanding safari experiences with long-term investment in the people and ecosystems that are designed to help keep these landscapes viable. That’s why we’re delighted to welcome Asilia to World of Hyatt through Mr & Mrs Smith, connecting members to experiences that inspire adventure, reflection, and connection, while making it even more rewarding.”
With 15 luxury safari options, World of Hyatt members can find many rewarding journeys across East Africa, including:
- Dunia Camp, Serengeti National Park, Tanzania – The first safari camp in East Africa run entirely by women. Now in its tenth year, Dunia Camp has produced role models for young women and created an inclusive training environment. The camp sits in the heart of the central Serengeti, tucked between the open plains to the south and the granite kopjes that rise across the Moru area. This part of the Serengeti is rich year-round, with resident lions, leopards along the tree-lined drainage channels, and cheetahs hunting in the open grasslands.
- Jabali Ridge, Ruaha National Park, Tanzania – Jabali Ridge sits high on a tumble of ancient boulders in southern Ruaha, Tanzania. The elegant accommodation is located along winding stone paths that climb and dip with the rocks. Exploring Ruaha National Park, guests might follow lion tracks pressed into powdery sand, catch a glimpse of a leopard melting into shade or sit and watch elephants pass by their footsteps lifting small puffs of dust in this remote corner of Tanzania.
- Namiri Plains, Serengeti National Park, Tanzania – Namiri Plains pioneered tourism in the Eastern Serengeti with an elegant camp, delivering the ultimate big cat safari experience. Set among golden grasslands, guests and members are well-located to witness some of the region’s most dramatic predator action, as sunrise drives reveal lions on the hunt and evenings are spent under an untouched sky.
- The Highlands, Ngorongoro Conservation Area, Tanzania – A striking blend of contemporary design and wilderness seclusion, the camp sits on the slopes of Olmoti Volcano. Guests can trek to the crater’s rim, and witness sweeping views of the Ngorongoro Crater, one of Africa’s most breathtaking natural wonders.
- Usangu Expedition Camp, Ruaha National Park, Tanzania – Situated beyond the high-water mark under the shade of miombo woodlands, this intimate camp of just six tents has been carefully positioned to offer a personalized and exclusive experience. Evenings bring breathtaking sunsets across the park, while a delicious and wholesome dinner is prepared over the open campfire.
- Ol Pejeta Bush Camp, Ol Pejeta Conservancy, Kenya – Featuring spacious and comfortable canvas tents along the Ewaso Ngiro River, where elephants are frequently seen from camp, Ol Pejeta Bush Camp offers iconic landscapes and stunning backdrop views of Mount Kenya.
(Namiri Plains, Serengeti National Park, Tanzania)
Safari with Purpose
In 2012, Asilia was the first African travel company to achieve B Corp certification, leading the way within the safari industry. B Corp certification is a globally recognized standard that measures a company’s social and environmental impact—not just its products—through rigorous independent assessment. Asilia is committed to balancing profit with purpose and undergoes regular audits to maintain transparency and accountability.
As part of NawiriGroup, Asilia operates within an impact framework that contributed over $11 million in 2024 to nature protection and community-led projects, including park fees and levies. Funding is directed to programs that strengthen governance, education, livelihoods, regenerative agriculture and land restoration across East Africa, such as Honeyguide in southern Tanzania supporting local Wildlife Management Areas. These investments help communities gain value from keeping large wilderness areas intact. Asilia is also a founder in the creation of the Naboisho Conservancy, which has driven one of the most substantial recoveries of land and wildlife in East Africa. Naboisho continues to sustain some of the highest predator densities in the region, and vital migration corridors remain open.
Asilia’s expanded reach through participation in the World of Hyatt program helps direct more guest stays to its camps, which supports a model where downstream, local communities and national parks are supported by conscientious tourism.
Rewarding the Journey
World of Hyatt members can now turn their safari dreams into rewarding reality, earning, and redeeming points on eligible stays at Asilia camps booked through Hyatt. When paying with the World of Hyatt Credit Card by Chase, members will earn up to 9x total points (4 Bonus Points per eligible $1 spent on the card on qualifying purchases at Hyatt hotels and resorts participating in the World of Hyatt program. Plus, up to 5 Base Points per eligible $1 from World of Hyatt). Members can redeem these points for their next getaway including guided wildlife encounters, community visits, and dinners beneath star-filled skies.
World of Hyatt members are invited to create a multi-destination safari journey, combining multiple camps and lodges across East Africa. Asilia’s travel coordinators provide seamless support with planning, logistics, and transport between locations. Once a booking is confirmed, the Asilia team will connect within 48 hours (excluding weekends and holidays) to help finalize every detail of the adventure.
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