Kerzner's Luxury Wellness Brand Coming to the U.S.

Kerzner International Holdings Limited (“Kerzner”) has announced the signing of SIRO Brickell, Miami, the first SIRO hotel and branded residences in the United States. Slated to open in 2030, the property will anchor Miami’s vibrant Brickell district—a dynamic hub where business, culture, and wellness converge—marking a new chapter for the SIRO brand.

This milestone follows the successful debut of SIRO One Za’abeel in Dubai (February 2024) and SIRO Boka Place in Montenegro (May 2025). It marks the fourth project in a growing global pipeline, joining SIRO Palmilla in Los Cabos (20207), SIRO Olaya in Riyadh (2028), and SIRO Roponghi, in Tokyo (2029), accelerating Kerzner’s global expansion and reinforcing SIRO’s mission to redefine hospitality through fitness, recovery, and purpose-driven living.

“Kerzner has been defined by its entrepreneurial spirit and a drive to continuously innovate the hospitality landscape. SIRO is our disruptor brand; designed to meet the evolving demands of a new generation of travelers who prioritize wellbeing, performance and purpose.” Philippe Zuber, chief executive officer, Kerzner International, said in a statement. “SIRO is on a rapid global trajectory, strategically targeting the world’s most dynamic cities, and Miami is the perfect stage for that.”

SIRO Brickell, Miami is set in the city’s intersection of downtown Miami where business, leisure and culture meet. One of Miami’s most walkable neighbourhoods, the hotel is centrally located near restaurants, rooftop lounges, art galleries, designer boutiques, and the Biscayne Bay. Located a short 15-minute drive from the airport, the hotel will feature up to 180 rooms and suites, 350 SIRO Homes, and a state-of-the-art Fitness Lab and Recovery Lab, all housed within the mixed-use building. SIRO Homes, first unveiled within SIRO Boka Place, embody the brand narrative of better living with a strong community and intelligent home integration.

President of Real Estate for Kerzner International, Juan Aguilar said, “Miami represents a pivotal milestone for the growth of SIRO, and Brickell is the natural choice for our first SIRO U.S. location, as one of the most exciting real estate markets in the world. With SIRO Brickell, Miami, we are not just building a hotel, we are shaping a new destination that blends hospitality, branded residences and wellness facilities into one integrated experience, setting a new standard for urban living.”

To bring this project to life, Kerzner has worked with Miami-based 13th Floor Investments and Forse Holdings as its local development partners, leveraging the team’s expertise to deliver a landmark mixed-use project. “Brickell has become one of the world’s leading global destinations,” said Arnaud Karsenti, managing principal of 13th Floor Investments. “This makes it the ideal location to launch SIRO’s flagship project in the U.S., where we are confident it will resonate deeply with the market.”

As both business and leisure travelers continue to prioritise their wellbeing whilst on the road, SIRO’s pillars of fitness, recovery, nutrition, sleep, and mindfulness, with a community-driven ethos, not only meet real need, but position the brand as a blueprint for better living.

Kerzner’s U.S. expansion continues with the upcoming launch of One&Only Moonlight Basin Resort and Private Homes in Montana this November, and a new property underway in Hudson Valley, New York.

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