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Hyatt Hotels has announced that a Hyatt affiliate has entered into management agreements with Chai Talay Hotel Co. Ltd and Narai Hotel Company Limited for The Barai Hua Hin and Narai Hotel, respectively. These two hotels will mark the debut of The Unbound Collection by Hyatt brand in Thailand. The properties will join Hyatt’s growing portfolio of 15 properties in the country across seven brands, including Park Hyatt, Andaz, The Standard, The StandardX, Grand Hyatt, Hyatt Regency and Hyatt Place.
“We are proud to announce these plans to introduce The Unbound Collection by Hyatt brand in Thailand with two distinctive properties in Hua Hin and Bangkok,” said David Udell, group president, Asia Pacific, Hyatt. “This marks an exciting chapter in our brand growth in the country and the Asia Pacific region. It underscores our commitment to delivering unique luxury experiences that today’s travelers increasingly seek.”
(Hyatt Hotels)
The Barai Hua Hin is slated to open in late 2026, adjacent to the beachfront Hyatt Regency Hua Hin. It will offer a holistic wellness journey where travelers can expect mindful indulgence, immersive serenity, and joyful moments through curated wellness experiences at their own pace. The resort will feature a destination spa with 18 treatment rooms and eight residential spa suites. Designed by Thai architect Lek Bunnag, The Barai spa was created as a sanctuary where the spaces and treatments are influenced by the four elements from Thai healing philosophy—earth, water, wind and fire.
The resort will also offer 90 rooms and suites, a wellness center, a central pool oasis, gardens and two restaurants—McFarland House and The White House. Only three hours from Bangkok by car, Hua Hin is known for its powdery coastal beaches, family-friendly offerings, and more.
The reimagined Narai Hotel is slated to reopen under The Unbound Collection by Hyatt brand in 2028. It will stand on the site of the original Narai Hotel in Silom, Bangkok, continuing its storied legacy established since 1968. The 250-room property will be one of two hotels in Hatai, a new integrated development for casual to premium dining, retail and community, designed by Heatherwick Studio. Narai Hotel will have an all-day dining restaurant, a rooftop restaurant, a lounge, fitness facilities and a pool, as well as flexible meetings and event facilities. Guests can enjoy easy access to Chong Nonsi BTS station and proximity to office towers, embassies and leisure venues by the Chao Phraya River.
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