Report: Southern Africa Safari Tourism Market to Reach $30 Billion by 2033

The Southern Africa safari tourism market is poised for substantial growth, with projections indicating a rise from $13.20 billion in 2024 to $29.84 billion by 2033, at a CAGR of 9.4 percent from 2025 to 2033. This expansion is driven by increased consumer awareness and commitment to wildlife conservation and sustainable tourism practices. The findings are part of the “Southern Africa Safari Tourism Market Forecast to 2033” added to ResearchAndMarkets.com’s offering.

Leading operators like Wilderness Safaris, & Beyond, and Singita are pioneering luxury and sustainable safari tourism. By focusing on conservation partnerships, community involvement, and unique travel experiences, they reflect the industry’s shift towards responsible tourism. Digital advancements, including innovative customer engagement tools, itinerary customization, and online booking, also play a pivotal role in enhancing accessibility for global travelers seeking tailor-made safari experiences.

Travel advisors and affiliates continue to serve as essential intermediaries in the industry, crafting comprehensive safari packages that include accommodations, game drives, and flights. Companies such as African Travel, Inc. collaborate with luxury lodges and local operators to curate personalized experiences, ensuring travelers benefit from bespoke recommendations and support throughout their journey.

Technological innovations like drone and AI usage are redefining wildlife monitoring in Southern Africa. In Botswana, drones equipped with AI facilitate efficient wildlife tracking, aiding in anti-poaching efforts and creating sustainable environments for tourism.

Government policies encourage private investment in eco-friendly lodges and conservation projects, supported by tourism boards promoting Southern Africa’s rich biodiversity and cultural legacy. Enhanced air connectivity, demonstrated by new routes such as Qatar Airways’ gateway in Kinshasa and Lufthansa’s direct flights to Johannesburg, further accelerates the market’s growth by improving access to remote safari destinations.

Southern Africa’s diverse wildlife, including the iconic Big Five, captivates a broad audience of enthusiasts, photographers, and eco-tourists. Data from Go2Africa’s 2023 report indicates significant increases in travel interest to destinations like Zambia and Malawi, with a notable rise in demand for combined beach and safari experiences.