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Private aviation advisory and management firm MyFlight Advisor is redefining how the entertainment world travels with the launch of its ARISE card. Designed exclusively for executives, producers and talent, ARISE delivers bespoke private travel advisory services—timed perfectly to debut in the heart of Emmy season. The card’s premiere will take place in the most fitting setting: The Travel Lounge, Hollywood’s invitation-only luxury travel showcase. On Friday, September 12, select VIP guests will enjoy pre-launch access to ARISE during this one-day-only event celebrating the 77th Emmy Awards.
“Offering our clients the highest level of service with their private travel needs is what we live for,” said Jeff Reis, founder and CEO of MyFlight Advisor. “Being able to launch ARISE in Hollywood, and during Emmy week, is both thrilling and symbolic—because this card is all about taking center stage in our clients’ travel lives.”
Unlike traditional programs, ARISE offers personalized one-on-one support with an assigned private travel specialist acting as the cardholder’s exclusive agent. With no commissions, hidden fees or upselling, ARISE ensures that every trip—whether moving talent across the state or flying entire productions coast-to-coast—is seamless, transparent and tailored.
Reis emphasized the card’s unique role in entertainment logistics: “For years, I’ve seen the growing demand for talent and production crews to move quickly without the headaches of commercial travel. ARISE is the solution—an exclusive partner that gives time, freedom and certainty back to our clients. And this is just the beginning.”
The Travel Lounge is a high-profile immersive luxury experience, curated by Peta Phipps, editor-in-chief of “Caribbean Living” and “Swanky Retreats.” Emmy nominees, presenters and Hollywood’s brightest stars will be treated to curated showcases from world-class travel partners.
“This event is about transporting our celebrity guests into the world of ultimate luxury,” said Phipps. “ARISE is a perfect fit—it represents the future of personalized, effortless travel.”
In the spirit of award week, Reis added: “If there were such an award, ARISE would already be winning the Emmy for Best Supporting Private Travel Partner.”
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