Yash Raj Films has denied any link between the promotional campaign of Mardaani 3 and reports claiming a sharp rise in missing girls in Delhi. The controversy surfaced after allegations suggested that over 800 people had gone missing in the capital within a span of 15 days, coinciding with the release of Rani Mukerji’s film. YRF said it had no role in sensationalising or promoting such claims amid the ongoing social media debate.
A relentless cop. A critical rescue. Watch #Mardaani3 in cinemas now.
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— Yash Raj Films (@yrf) January 30, 2026
Yash Raj Films has reiterated that it followed ethical standards in promoting Mardaani 3 and denied any attempt to sensationalise sensitive issues. Responding to allegations circulating online, a YRF spokesperson told SCREEN that the studio strongly rejects claims that the film’s marketing exploited reports about missing girls in Delhi, stressing its long-standing commitment to transparency and ethical practices.
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As the controversy grew, the Delhi Police stepped in to address the viral claims. While authorities confirmed that the underlying data on missing persons was genuine, they raised concerns about how the information was being framed and shared online. Police urged the public to be cautious about panic-driven narratives, warning that the presentation of such data can significantly influence public perception.
The Delhi Police further stated that their investigation revealed the issue was being amplified through paid online promotions. In a post on X, a police spokesperson said strict action would be taken against anyone found creating panic for monetary gain, adding that authorities are closely monitoring online activity linked to the narrative.
The issue also took on a political dimension after BJP IT Cell head Amit Malviya alleged that claims about missing children were being pushed through a paid campaign to promote a Hindi film. While social media users linked his remarks to Mardaani 3, which stars Rani Mukerji and focuses on child trafficking, there is no direct evidence connecting the film’s promotional campaign to the viral claims. However, the timing has intensified scrutiny of how socially sensitive themes are marketed in mainstream cinema.
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