Dyson has unveiled a huge product lineup at IFA Berlin, featuring an AI-powered robot vacuum, a redesigned V8 Cyclone stick vacuum, the PencilVac and more. James Dyson, founder of Dyson, stated,“Over the years we have re-imagined the format of products through design, technology and state-of-the-art research. Developing new technology motors, heaters, separation systems and aerodynamics has enabled us to radically change the format yet make high performing products. We invented the cyclonic no-loss-of-suction vacuum, the high-speed motor, cord-free stick format, robotic vision navigation, the bladeless fan, Airblade hand drier and the ultra high-speed digital Supersonic hair dryer. Today we are introducing new formats together with re-engineered Dyson products.”
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Dyson unveiled 11 innovative products spanning vacuums, air purifiers, fans, and haircare. The highlights include the ultra-slim Dyson PencilVac, touted as the world’s slimmest vacuum, featuring a 38mm motor, fade-free suction, and app connectivity. It also debuts a syringe-style bin ejection system and conical brush bars to prevent tangling. Dyson also introduced the V8 Cyclone, an upgraded version of its 2016 bestseller with 30% more suction, longer runtime, and new cleaning modes, plus a future self-emptying dock.
For deeper cleaning, Dyson launched the V16 Piston Animal, powered by a 900W Hyperdymium motor delivering 315 air watts of suction. It adds intelligent suction adjustment, a compression bin for 30 days of dust, and a Submarine 2.0 wet roller head. The Clean+Wash Hygiene also debuted as a lightweight wet-and-dry cleaner that ditches unhygienic filters, instead ensuring only clean water touches floors, with a self-cleaning cycle for streak-free maintenance.
On the smart front, Dyson revealed the Spot+Scrub Ai robot vacuum, capable of detecting stains with AI-powered cameras, recognising nearly 200 household objects, and adjusting its cleaning pattern until stains are fully removed. It features a self-cleaning wet roller and a bagless dock, with full app integration for monitoring and targeted cleaning. Alongside, the HushJet Purifier Compact expands Dyson’s purification range with quiet yet powerful airflow, delivering 80% of the capacity of larger models in a smaller, near-silent form factor.
Finally, Dyson upgraded its air and haircare portfolio with the Cool CF1 bladeless fan and Hot+Cool HF1 fan heater, both smarter and quieter than before. In personal styling, the Supersonic r hair dryer was unveiled with a compact motor, laminar flow heater, and instant cool shots for salon-like results. The Airwrap Co-anda 2x multi-styler takes things further with a new Hyperdymium 2 motor, offering twice the air pressure and six styling modes, promising faster, versatile, and heat-free styling. Together, these launches cement Dyson’s reputation for blending engineering innovation with lifestyle products.
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