Ireland’s Primark names Matt Houston chief customer & digital officer

Commenting on the appointment, Eoin Tonge, Interm CEO at Primark, said: “Bringing together our customer and digital teams creates a stronger, more integrated function that will unlock new opportunities for the Primark brand and play a key role in driving our international growth. Matt’s deep understanding of our business model, combined with the experience he brings from leading the Digital team, will help us build even stronger connections with our customers, creating value and accelerating growth.”

Matt Houston has been appointed chief customer and digital officer at Primark, uniting the customer and digital teams to deliver a consistent brand experience across all channels.
Formerly group strategy and digital director, Matt will continue on the leadership team, focusing on deepening customer engagement and driving growth.

Matt Houston, Chief Customer and Digital Officer commented: “I’m excited to step into this role at such a pivotal time for Primark. Bringing together our Customer and Digital teams is a great opportunity to strengthen how we show up as one brand across every touchpoint. I’m looking forward to building on the strong foundations already in place to deepen customer engagement and help drive the next phase of growth for Primark.”

Matt was most recently Group Strategy and Digital Director, establishing Primark’s digital function and leading the delivery of its strategy. This included growing the digital marketing team, relaunching Primark’s customer website and bringing a Click and Collect service to all UK stores. In this new role, Matt will continue to serve on the Primark leadership team.

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Fibre2Fashion News Desk (RM)