The smartphone shipments in India have seen a year-on-year growth of 8 percent in the second quarter of 2025, as reported by a research firm. The new phone launches are the major contributors to this growth with 33 percent share. In addition to this, the Apple iPhone 16 topped as the most shipped smartphone in the quarter. This shows the vanilla variant’s high demand in the market. Furthermore, Nothing has retained its spot for the sixth time as the fastest growing brand with a jump of 146 percent year-on-year.
Indian Smartphone Market in Q2 2025
Counterpoint’s report suggests that India’s smartphone market saw a boom with an 8 percent year-on-year growth in Q2 2025 in comparison with Q2 2024 performance. The 33 percent contribution from the new launches in the mid and premium segment has helped the Indian smartphone market recover from a slump in Q1 2025.
India Smartphone Shipments Rise 8% YoY in Q2 2025 With iPhone 16 as Most-shipped Device 👀
Key Insights:
• Nothing’s Q2 2025 shipments jumped 146% YoY.
• Motorola’s shipments grew 86% YoY in Q2 2025.
• Lava was the fastest-growing brand in the sub-INR 10K segment in Q2 2025,… pic.twitter.com/VzhRGEyUw6— Sanju Choudhary (@saaaanjjjuuu) July 30, 2025
Furthermore, the wholesale mobile market marked a significant growth as it recorded 18 percent in Q2 2025. The report also highlights that the ultra-premium smartphone segment with devices priced above Rs 45,000 has seen a growth of 37 percent and it has become the fastest growing price segment.
The trade-in programs introduced by brands such as Apple and Samsung led to this growth. The South Korean tech giant recorded a market share of 23 percent. Furthermore, the iPhone 16 was the most-shipped device primarily due to the extended EMI options, trade-in deals and promotions.
The Chinese smartphone brand VIVO topped the list in terms of volume and it was largely driven due to the brand’s Rs 10,000- Rs 15,000 price segment .
The made-in-India smartphone company Lava topped the list as the fastest-growing brand in the under Rs 10,000 segment as it recorded a year-on-year growth of 156 percent. Furthermore, Nothing’s shipments increased by 146 percent in Q2 2025.
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