Apollo Tyres Bags BCCI Title Sponsor For Rs 579 Crore Triggering Hilarious Memefest On X



The Men in Blue will flaunt a new sponsor on their Indian jerseys after the end of Dream11’s US$44 million contract. The Board of Control for Cricket in India (BCCI) announced its partnership with India’s leading tire brand, Apollo Tyres. Apollo Tyres will be the lead sponsor for BCCI going forward. In its media advisory, BCCI states that the firm became eligible after “a rigorous bidding process.”

According to a PTI report, the BCCI and Apollo Tyres contract is worth US$ 65.7 million or about Rs 579 crore. The agreement with Apollo Tyres will conclude in March 2028.

Remarking on the new partnership, Mr. Rajeev Shukla, Vice-President, BCCI, said, “We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India’s most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres.

He added,

The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success.”

Reactions poured in on social media taking a dig at the fate of Apollo Tyres after previous sponsors including Dream11, Byju’s Sahara India, and others crashed.

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