The company’s operating profit improved slightly to €31.8 million (~$37.84 million) from €31.4 million, while comparable operating profit reached €32.3 million, representing a margin of 17.1 per cent. Growth in net sales supported profitability, though higher fixed costs and weaker relative sales margins weighed on earnings. EBITDA rose 3 per cent to €41.9 million, reflecting stable operational performance despite a volatile retail environment.
Marimekko has reported net sales of €189.6 million (~$225.62 million) in 2025, up 4 per cent YoY, driven by strong wholesale growth in Asia-Pacific and Europe and higher Scandinavian retail sales.
Operating profit rose slightly to €31.8 million (~$37.84 million), while brand sales fell 8 per cent.
The company expects sales growth in 2026 despite ongoing geopolitical uncertainties.
Brand sales, which reflect the retail value of Marimekko products across channels, declined 8 per cent to €385.1 million, mainly due to lower licensing income compared with an exceptionally strong previous year. The company ended 2025 with 174 stores globally, up from 168 a year earlier, highlighting continued international network expansion.
Meanwhile, in the fourth quarter (Q4) of 2025, net sales rose 1 per cent to €54.7 million (~$65.09 million), driven primarily by retail and wholesale growth in Asia-Pacific. International sales climbed 5 per cent during the quarter, while Finnish sales slipped 1 per cent due to weaker domestic retail demand in a price-sensitive market. Comparable operating profit for the quarter stood at €8.8 million, or 16.1 per cent of net sales, slightly below the previous year due to higher fixed costs, including marketing investments.
During the quarter, Marimekko strengthened its global brand presence through store expansion and experiential marketing initiatives. The company opened its first flagship store in Paris, relocated and upgraded its Hong Kong outlet to flagship status, and launched new stores in Tokyo and Bangkok. Several pop-up locations in Asia were converted into permanent outlets, while collaborations, exhibitions, and brand experiences helped reinforce consumer engagement.
Tiina Alahuhta-Kasko, president and CEO of Marimekko, said: “Despite the continued challenging market situation, our net sales in the fourth quarter increased from the record-high level of the comparison period, boosted by the growth of international sales. Our comparable operating profit margin also remained good.
“In addition to developing our physical store network, we also developed the omnichannel retail experience by releasing a new Marimekko app for members of our customer loyalty program in December. In addition to delivering an inspiring shopping experience, the app provides a peek behind the scenes, for example stories behind our designs and prints, and content related to our textile printing factory. Simultaneously, we launched our renewed loyalty program, which now has its digital home in the Marimekko app.”
Looking ahead, Marimekko expects net sales to grow in 2026, with comparable operating margins projected at around 16-19 per cent. The company plans to open approximately 10-15 new stores and shop-in-shops, mainly in Asia. However, it cautioned that geopolitical uncertainty, shifting trade policies, supply-chain disruptions, and weak consumer confidence—particularly in Finland—could create volatility in demand and profitability.
The board has proposed a dividend of €0.42 per share for 2025, reflecting the company’s strong financial position and stable cash flow generation.
Fibre2Fashion News Desk (SG)
