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Riverside Luxury Cruises is empowering travel advisors with a free co-branding solution to supercharge the selling of its unrivaled up-market cruise itineraries. Riverside will first launch custom marketing pages, soon to be followed by a co-branded website. To further extend the reach of this initiative, Riverside is also partnering with social automation leader Rallio to integrate co-branded content into advisors’ social posts, maximizing engagement and conversion across channels.
“Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster, and more intuitive tools to market and sell our luxury product,” said Riverside CEO Americas Jennifer Halboth. “From co-branded content to AI-driven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success.”
Travel advisors can now instantly co-brand and share pre-designed marketing pages—called content experiences—that showcase Riverside’s itineraries, destinations, offers and onboard experiences. Coming soon, each experience will be paired with a personalized version of Riverside-cruises.com, featuring real-time pricing, availability and built-in calls to action that drive leads directly to the advisor. Approach Guides, the leading content optimization platform for travel brands, provides the technology powering this innovative service.
Through a powerful best-in-industry integration, automated social posts created through Rallio will dynamically link to instantly co-branded and conversion-optimized content powered by Approach Guides.
“Riverside is the first river-only cruise line to embrace this technology,” said Approach Guides co-founder & CMO Jennifer Raezer. “It’s a testament to their commitment to advisors—investing in real solutions that make selling easier, faster and more rewarding.”
The service is available immediately and getting started is easy: no registration forms, no passwords to remember, no waiting for approval—travel advisors simply enter an email address and can be selling in seconds.
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