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November 11 isn’t just another date; it’s Singles’ Day, a worldwide celebration of independence, confidence, and self-love. The symbolism of 11:11, four ones standing alone together, perfectly captures the spirit of being single yet connected. Originally born in China during the 1990s as a lighthearted tradition among university students, Singles’ Day has evolved into a global movement reminding everyone to embrace themselves, whether they’re single by choice or circumstance.
China’s largest online sales festival, dubbed Singles’ Day, is getting longer as retailers try to entice frugal shoppers to spend more. https://t.co/xd66xyOLOY
— The Associated Press (@AP) November 11, 2025
The 11.11 sale, originally born as a celebration of singlehood, has transformed into one of the world’s biggest shopping events, rivaling even Black Friday and Cyber Monday. What began in China as a symbolic day of self-love has become a massive retail phenomenon where platforms like Alibaba, Shopee, and Lazada slash prices across electronics, fashion, beauty, and home products. Both e-commerce giants and physical stores participate, turning November 11 into a global shopping holiday.
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The event’s frenzy comes from jaw-dropping discounts, flash sales, and exclusive product launches, all boosted by influencer-led livestreams and gamified shopping experiences. Shoppers eagerly await these deals, often treating the 11.11 sale as the ultimate chance to stock up before the holidays. Categories like electronics, apparel, beauty, and fitness gear dominate sales charts, with some users preparing wishlists weeks in advance to grab the best offers.
In 2024, Singles’ Day generated an astonishing $203.6 billion in global sales, dwarfing Black Friday and Cyber Monday’s combined total of about $38 billion, according to London Loves Business. Surprisingly, despite such staggering numbers, awareness in some regions, including India, remains relatively low. Those who do participate, however, spend big, British shoppers alone splurged $2.56 billion last year to take advantage of international bargains.
As mentioned earlier, the event’s roots date back to the 1990s, when Chinese university students, mostly single men, created a day to celebrate themselves by buying something nice. The date 11/11 symbolized solo living, represented by four “1s.” Over time, it morphed into a global retail spectacle, now bigger than Prime Day and even expanding beyond a single day. In fact, Alibaba’s “11.11 Global Shopping Festival” now starts as early as mid-October, effectively turning Singles’ Day into Singles’ Month, the most profitable period on the global shopping calendar.
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